want to be a digital marketer google ads skills you must have.
Every Digital marketing Course Teaches google ads
Do they really cover all of it
We Bet 95% of them dont
Compare our content with any content in India
Fundamentals
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Google ads account creation- Manager account and Google ads account
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Understanding different types of campaigns
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search Campaign settings- network , location, language,
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Understanding different bid strategies: Manual CPC, Automated bid strategies (maximise clicks, conversions, etc)
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Keyword types
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Ad copy (responsive, call only)- policies and requirements
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Keyword planner
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Search campaign creation
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Device settings
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Bid adjustments
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Scheduling
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Display ads -settings , bidding
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Discovery ads
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Video ads
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Video ads bidding strategy
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types of video ad formats
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Video ads targeting- keyword, placement, topics
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video ads remarketing
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shopping ads and merchant center
Advanced
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Understanding key metrics vis a vis search term report, auction insights, day and time data, demographics, device
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Why MCC and how many accounts
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How to structure your campaigns
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keyword quality score optimisation
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Bid adjustments for schedule, age, gender
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Dynamic search ads (DSA) when , how and why
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Dynamic keyword insertion (DKI), countdown ads
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search Campaign creation using keyword planner
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using keyword planner for forecasting and planning
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Bulk campaign creation
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Bulk editing campaigns- location, device, demographics, ad copies
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Frequency capping in display and video campaigns
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use custom segment audience in Display and Video ads
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Conversion tracking setup for form submissions and calls from website
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Use of Remarketing list in search (RLSA) campaigns
Growth and Performance
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Understanding keymetrics: impressions share for (search,display,video) , ideal CTR, reach metrics, conversion metrics
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Programmatic advertisement across search, display and video campaigns
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setting url tracking parameters - default and custom
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A/B testing - bid strategies and audiences
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Why Our Digital Marketing Course
1
Detailed Google ads content
Our digital marketing course covers fundamental, advanced and performance growth concepts and strategies in google ads. 95% courses you would find in India will not include such detail.
Learn Under the mentorship of a very experienced trainer whos helped more than 8000 digital marketers in India, australia, canada, dubai, qatar and US implement best practices and strategies, spend crores efficiently
2
50+ Hours Of Live handson learning
You will spend more than 45+ hours of learning and implementing google ads.
we are confident no other digital marketing course spends that amount of time teaching google ads in implementation
3
Live campaign creation
Post completion you will create all essential campaigns needed for any business along with data capturing.
This live campaign exercise is apart from various other learning campaigns you create during the course
4
Repeat any number of times
If you missed any session you can cover it in any other batches.
You can repeat sessions as many times you wish to till the time you learn it.
5
Hybrid learning
If you have enrolled for classroom training, you can learn in classroom as well as online
If you are not able to attend classroom training for some reason you can attend online from anywhere any place
6
Access To more than 70+hrs of Google ads learning content
You have an access to more than 70+hrs of recorded training material on our Learning Management system
Access to daily recorded sessions for backup along with complete recorded sessions. You have access for minimum 1year
Seamless learning experience
Experience same learning whether you learn online or you learn in classroom
Learn By Implementation
Every student learns by implementing on live platform.
Real time doubt solving
every student in the batch moves together. If students are stuck, they share their screen to get it resolved.
Join Our Classroom Digital Marketing Course In With anand kumar
- FOUNDER - Director Of LIPSINDIA, An IIT Roorkee alumni with a cumulative 21 years of experience in Ecommerce, Digital Marketing, Entrepreneurship, marketing strategies and communication, Data analytics and Data Science.
- Worked as Business Head For a VC Funded healthcare startup as an equity partner , set up e-commerce from scratch , worked on digital marketing campaign’s with country’s top ad agencies and FMHG brands
- Besides a trainer he is also an advisor and consultant to Brands on digital marketing GO TO DIGITAL STRATEGY
- Trained Over 8000+ Digital Marketers, 500+ Entrepreneurs 200+ Senior Level Executives
Digital marketing Course Batches Schedule
Weekdays
11:15am-2:15pm
Days: M-W-F
- DM-Course Starts 16.10.23
- Online & Nalstop Classroom
11:15am-2:15pm
Days: T-Th-S
- DM-Course Starts 21.10.23
- Online & KP Classroom
07:30pm-09:30pm
Days: M-T-Th-F
- DM-Course Starts 13.10.23
- Online & KP Classroom
Weekend
11:00am-2:30pm
Days: Sunday
- DM-Course Starts 29.10.23
- Online & KP Classroom
What people are saying About Our Digital marketing Course
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