If you are reading this , You are on the right journey to building a Digital Marketing Career. At LIPSINDIA we are determined to build your digital marketing career. HenceĀ at LIPSINDIA we would NEVER Talk about Digital Marketing In terms of Modules, we try to teach every possibility of digital marketing.
Digital Marketing is the means not the end, if the trainer has never worked for any live business, he or she will never be able to give you digital marketing strategies for growing business .
While there are good agencies, however agency exposure lacks understanding of business, customer, behaviour, domain and hence your knowledge and learning remains shallow..
I have used social media hence i can be a social media trainer. I have seen Adwords platform and hence can be an adwords trainer. It's dangerous to learn from half knowledge trainers , gives you a false sense of belief of knowing something.
Reaching out to every possibility in Google adwords and understanding it alone would take minimum 35-40 hrs
Facebook as platfrom should take nothing less than 14-18hrs to understand ads, audiences, remarketing options, filters, contests, analytics
Email Marketing is not about sending bulk emails or setting autoresponders, its about personalising and automating content wrt to customer decision making funnel