Digital Marketing Course In Mumbai
LIPSINDIA is a premium Digital Marketing Training destination in Mumbai providing most exhaustive digital marketing course curriculum with 5000+trained digital marketers and Success stories. Our course structure offers hands-on practical learning on all the channels of digital marketing likeSearch Engine Optimisation, Social Media Marketing, Google Adwords – PPC, Display Marketing, E-mail Marketing, Ad-server, Affiliate Marketing, Mobile Marketing, Analytics and other tools. You get to learn all of it from industry experts. We offer Digital marketing course in Mumbai through CLASSROOM training And ONLINE LIVE Training program with weekday and weekend training options. Digital Marketing Course Online training – LIVE Sessions @ 22500 . Our Advanced Digital marketing course curriculum gives you right mix of practical knowledge and You can work for any digital marketing agencies, internet marketing teams of business setups, start your own website and run business, work as a freelancer or be a part of the web marketing outsourcing industry. LIPSINDIA recruitment team would be responsible for ensuring that everyone who undergoes our training program gets sufficient job interview opportunities. For all those who have attended any digital marketing course from any other Digital Marketing Institute in Mumbai and have been unsatisfied with it, you can enroll with our program at 50% of the course fees or get a discount equivalent to your course fees (which ever is lesser). You will need to carry your fees receipt to avail this offer, Kindly contact LIPS Team to know all details you need to provide to claim this offer.
The Most Exhaustive Digital Marketing Course Curriculum In Mumbai- Compare it Yourself
- Digital Marketing Overview
- Understanding Domain, Sub Domains, Servers, Hosting, CMS
- Learnng basic html tags, Anchor, Images, Urls, Listing, Div, class
- Implementing tools to capture user behaviour, which is a huge asset when it comes to getting the content and strategies right for
In Todays world no digital marketing course can be complete without inclusion of AI. AI continues to grow as an integral part of any digital marketers career in India.
- leveraging chatgpt for social media and seo content ideas
- ChatGpt for digital marketing implementation.
- Canva For Image creation.
- Lumen 5 for Text to video conversion.
- AI tools for text to voice Conversion.
- Meta.AI for customer segmentation, Buyer persona creation, writing AI image prompts for ad copies, writing sales pitch.
- ChatGpt for website and landing page creation assistance.
- Chatgpt for writing scripts and codes.
- Chatgpt for Data analysis assistance.
- Google ads platform lies at the cores of any digital mareketers arsenal and hence our digital marketing course in pune includes the most detailed, elaborative and exhaustive coverage of Google ads Implementation.
- Account creation, Billing methods and understanding the adwords structure
- Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
- Campaign structuring, Keyword research and identification, optimisation, Ad format and ad copies adwords policies: Text format, Display format
- Google ads account creation- Manager account and Google ads account
- Understanding different types of campaigns
search Campaign settings- network , location, language,
Understanding different bid strategies: Manual CPC, Automated bid strategies (maximise clicks, conversions, etc) - Keyword types , Ad copy (responsive, call only)- policies and requirements
- Keyword planner , Search campaign creation
- Device settings ,Bid adjustments , Scheduling
- Display ads -settings , bidding
- Discovery ads , Video ads , Video ads bidding strategy , types of video ad formats , Video ads targeting- keyword, placement, topics ,video ads remarketing, shopping ads and merchant center
Understanding key metrics vis a vis search term report, auction insights, day and time data, demographics, device
Why MCC and how many accounts
How to structure your campaigns
keyword quality score optimisation
Bid adjustments for schedule, age, gender
Dynamic search ads (DSA) when , how and why
Dynamic keyword insertion (DKI), countdown ads
search Campaign creation using keyword planner
using keyword planner for forecasting and planning
Understanding keymetrics: impressions share for (search,display,video) , ideal CTR, reach metrics, conversion metrics
1.Programmatic advertisement across search, display and video campaigns
2.setting url tracking parameters – default and custom
A/B testing – bid strategies and audiences
- Page title structure
- Heading tags
- Image optimsation
- Internal anchor tag optimisation
- Keyword density
- Robots.txt
- Canonical tags
- Multilingual / Multiregional
- Implementation
- Data Highlighter
- What are backlinks
- Understanding off page fundamentals
- Understanding the concept of link juice and high value websites , relevant link building
- Domain page and domain authority
- Internal link building
- Understanding follow and do follow links
- How and where to create follow and no follow links
- Learning back link checker tools like Ahref for backlink analysis , creating report and implementing for your subdomain
- Real time Business directory site submission
- Video submission site
- Social book marking sites
- PPT SUBMISSION sites
- Bookmarking Sites
- Photo sharing sites like pintrest , tumbler
- Understanding the concept of Guest posting
- Generating organic traffic through quora question and Answers
- Understanding how mail servers work
- Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam
- Active Campaign Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Personalisation, Inbound Mail Automation.
- Inbound marketing concepts using mail services, customer bucket creation and content customisation
- social media metrics, real time customer targeting, sentiment analysis, competitor tracking
- Social media monitoring tools- hootsuite, awario, social mention, brand24, buzzsumo
- Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking
- Linking to adwords Account
- Youtube videos Ranking factors
- Promoting video ads on youtube, Formats, Cost, targeting, Analytics
- Creating Infographics with online tools like Piktochart and Canva
- Video creation tools
- Comic strip creation, image creation.
- access to paid platforms
- Automating whatsapp communication for whstapp for business.
- Bulk messaging
- Understand affiliate network
- Selling through affiliate channel
- Revenue generation affiliate marketing
- Understanding Overview Report
- Understanding Full Reports
- How To Share ReportsHow To Set Up DashBoards And Shortcuts
- Real Time Tracking
- Long Term Statistics
- Examine visitors activity
- Audience Location
- Behaviours
- Demographics
- Interest
- Content With Popular Keywords
- Visitors Flow Charts
- Study Engaged Traffic
- Goals And Funnel
- GTM account creation and setup
- Understanding inbuilt variables
- Creating custom variables
- Understanding Tag setup
- Tags for Google ads conversion , remarketing
- Tags for facebook pixel
- Tags for all other tools like -sendinblue,smartlook, justuno etc
- Understanding Triggers
- Tag for scroll depth tracking
- Tag for video views duration
- GA4 Integration with GTM
- Creating events for GA4 Adding Event Parameters for GA4
- External Link tracking
- Whatsapp click to call tracking
- Understanding Server
- Understanding Domains
- Wordpress Themes
- Menu settings
- Plugins
- Elementor page builder
- Creating your own page design, images, videos, carousal etc
- How to copy design from other pages
- Creating separate design for devices
- Importing and exporting pages to other domain
- Using inbuilt templates
- Create lead capturing forms
- Enabling forms to capture additional data from url parameters
- Installing Smartlook
- Capturing user behaviour through screen grab
- Creating segments of users based on
- URL parameters
- Traffic sources
- Engagement activity
- Demographics
- Events like form, button click etc
- Communication Tools
- Enabling click to call
- Whatsapp messenger for live chat
- Setting Conditions when and where to show whatsapp messenger
- setting up live chat feature
- Understanding conditions and various functionalities in live chat messenger
- social media content strategy.
social media content formats.
User generated content.
Organic strategies.
Moment marketing.
Hashtags identification and usage. - Social Media Content Calendar
- Facebook- Facebook for business, Page creation and settings
- Content Strategy, hashtags.
- Understand creating Facebook Audience through platform and Tools . Learn Advance Targeting options .
- Facebook Ads Manager .
- Facebook Ads campaign and adset structure
- Remarketing Data and Digital Assets Engaged audience .
- Setting up Remarketing and list creation through facebook pixel
- Facebook messanger Automation and programmatic.
- Facebook ads destinations – whatsapp,call,website,app
- Facebook lead form fields and strategies
- Facebook ad formats
- Buyer persona
- understanding facebook ads various goal optimising bid strategies (important)
- facebook and instagram ads optimisation – bid strategies, audience , scheduling, demographics
- understanding custom audience in facebook ads
facebook insights - understanding facebook ads reports and key metrics with respect to business stage objectives
- Tools to identify influencer
- Tools to identify hashtags
- Hashtag strategy for growth
- User generated content
- Bulk campaign and adset creation in facebook and instagram ads
- Bulk editing facebook and instagram ads
- competitor social media mapping
- Competitor video spy
- custom conversion tracking in fb , instagram and linked in ads
- facebook business manager creation
fb, insta- accounts access management
- Understanding keymetrics: reach , frequency, results , cost per result, cost per link clicks, cost per landing page views, breakdown view, performance view and more
- Programmatic advertisement across facebook and Instagram around growth parameters
- Setting url tracking parameters – default and custom for fb, insta, linkedin ads
- A/B testing – bid strategies , optimisation goals, audiences in facebook and instagram ads
1. Instagram business page
2. Instagram messenger and automation
3. Instagram ads through Facebook ads manager vs Instagram ads through Instagram App
Instagram Audience
Remarketing on Instagram
Targeting different ad formats on instagram
- Linkedin business page
- Linkedin ads
- Understanding various objectives
linkedin ads - Audience targeting
linkedin ads - Remarketing setup
- Linkedin ad formats including lead forms
- How to find influencers.
- Microinfluencer.
- Things to consider.
- Evaluating influencer marketing.
- Twitter business page
- Understanding Twitter Handles
- Understanding B2B marketing Strategy through Linkedin , content curation
- How to do organic marketing on twitter through participating in different event and popular hashtags
- Youtube channel creation
- Youtube video optimisation form YouTube SEO perspective
- youtube cards, subtitles , end screen
- Learning AI tools to convert speech to text , generating subtitles , selecting keywords , writing description .
- Installing VidIQ for competitor video analysis .
Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers
- Ad server basics and installation. We train you on Openx (Revive)
- Implementing display banner, understanding and implementing banner ad codes
- Learning setting like geotargeting, frequency capping, pixel tracking, conversions
All tags implementation
- Capturing Scroll Depth
- Capturing All Buttons clicked.
- Capturing Video Viewed
- Elements Viewed Captured
- Creating Parameters for Custom Dimensions And Metrics in GA4
- Understanding Data Layer concept.
- Mobile app promotions, Techniques to improve downloads and usage.
- Understanding the world of missed calls
- SMS marketing Campaigns
- ASO (App store optimisation)
- Conversion rate optimisation strategy
- Conversion rate optimisation Tools.
- Where and how are business using it.
- Dynamic Content Personalisation
- Using whatsapp and live chat for conversion
- POP up baits for CRO
- Understanding user behaviourwrt to content using heat mapping and video capture tools.
1.Understanding concept of selectors
2. Button click tracking setup
3. Section read tracking
4. Custom url parameters tracking
5. Data layer concept
6. How to capture leads in popup forms 💪
7. How to capture thank you page conversions
8. capturing device id of user 💪💪
9. creating custom dimensions in GA4 💪💪
10 . creating custom dimensions in GA4 💪💪
11 . custom reports for lead analysis
12 . Practical Execution And Real Time Data Analysis
- Button click tracking setup
- Section read tracking
- Custom url parameters tracking
- Data layer concept
- Lead capturing event
- How to capture leads in popup forms
- How to capture thank you page conversions
- Capturing device id of user
All Covered
💪 Leveraging AI
In Various Aspects Of Digital marketing
What You Get On Your Plate To Learn
Server Space
Unlimited Server Space For WordPress Website Creation and Learning, Free Access to paid Website creation tools.
Platform Access
Live Google Analytics Data, Live search console data, Brevo,Justuno, Live website, Adserver
Paid Campaigns
Adwords spend and Facebook spend for for every group of three. Access to live Google Adwords data set.
Free Trial Platforms
SEMrush, Kwfinder, Hootsuite, Trackur, Spyfu, Puschcrew (web push notification lifetime free for one login), App Annie
Highlights
7
Concurrent Batches Every Month
80+
Students Every Month
Batch Schedule, Location and Fees Of Our Digital Marketing Course At Mumbai Locations
Borivali Classroom
Weekdays Batch(Tue to Fri) - 10:30am -12:30pm
Starts 28th November
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Borivali Classroom
Weekdays Batch(Tue to Fri) - 8:00am -10:00am
Starts February
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Borivali Classroom
Weekdays Batch(Tue to Fri) - 7:00pm -9:00pm
Starts 7th January
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Borivali Classroom
Weekdays Batch(Tue to Fri) - 4:30pm -6:30pm
Starts 27th february
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Borivali Classroom
Weekend Batch(sat-sun) - 2:00pm -5:00pm
Starts 22nd December
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Borivali Classroom
Weekend Batch(sat-sun) - 10:00am -1:00pm
Starts 16th February
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Online
Weekdays Batch(Mon/Tue/Thu/Fri) - 7:30pm - 9:30pm
Starts 25th November
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Online
Weekdays Batch(Mon/Wed/Fri) - 11:15am - 2:15pm
Starts 08th November
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Weekdays Batch(Tue/Thu/Sat) - 11:15am - 2:15pm
Starts 18th November
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Weekend Batch(sun only) - 11:00am - 2:30pm
Starts 24th November
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Our
Data driven digital marketing course In Mumbai
is the most advanced and indepth
Fundamentals + Advanced + Growth + Programmatic
Stay Ahead of the Game: Mastering Google Tag Manager - An Essential Skill for any digital marketer
In today's fiercely competitive global landscape, the need for digital marketers who can harness the power of data is poised to soar. The mastery of Google Tag Manager (GTM) implementation emerges as an essential skill that is indispensable for every digital marketer. Astonishingly, a staggering 80% of existing digital marketers currently lack proficiency in this critical area. At our digital marketing course in Mumbai, we take great pride in setting ourselves apart as one of the rare programs that provides thorough training in GTM implementation for both GA4 and Universal Analytics.
Master the Art of Custom URL Tracking beyong Google Analytics parameters what 70% marketers dont know to use : Must Have Skill For Performance Marketers
In the realm of data-driven marketing, effective data collection is paramount for optimizing marketing strategies and personalizing sales narratives. A crucial aspect of data integration involves implementing URL tracking techniques. In our digital marketing course in Mumbai, we offer comprehensive training in URL tracking that goes beyond the practices adopted by 70% of digital marketers.
Unleash the Potential of Programmatic Advertising: Key Concepts to Master
A comprehensive digital marketing course should equip marketers with the essential skill of leveraging programmatic advertising across diverse marketing platforms. As managing multiple campaigns in real time can be challenging, programmatic advertising offers a solution. It is a must-have skill for any digital marketer, enabling efficient campaign management and optimization across various platforms.
CRO ( Conversion Rate Optimisation) Mastery: A Vital Skill for Every Digital Marketing Student
In the face of intense competition, businesses are constantly seeking innovative methods to convert customers effectively. Consequently, Conversion Rate Optimization (CRO) has gained immense importance. Whether through discounts, cashback offers, coupons, free trials, free downloads, loyalty points, FOMO tactics, or live chat engagement, CRO plays a pivotal role in driving conversions. Our digital marketing course in Mumbai dedicates focused training to equip you with strategic CRO implementation skills, utilizing powerful tools such as Justuno and Live chat.
How The Digital Marketing Course at LIPSINDIA is different than other Digital marketing Courses In Mumbai
- Our Trainers support for any problems faced in real time stays with you always even after the completion of the course.
- Once A Student Always a student. Our past Digital Marketing Students can attend any session at any of our branches ,with a prior information and availability of the seats. Ensuring they are in sync with whats new. They do not have to pay the fees again
- Every digital marketing batch gets to create a real time live campaign on Google Adwords. No Other institute offers such kind of spend. This ensures our students have confidence in creating live adwords campaigns.
- Unlike other institute where trainers have just worked as agencies and have no clue on revenue side , At LIPSINDIA our digital marketing trainers having worked for real business have sufficient exposure to revenue side and hence carry the most unique exposure of what the industry expects.
- The most exhaustive digital marketing content , with an exposure to real implementation and learning. All our students have an acces to real google analytics data, real adwords, webmaster tool data so that they get to know the real data. There isn't any institute which shares any such information to its student
- Our students have access to paid email platforms to learn email automation. While sending emailer through bulk mailing platforms is no great shakes, however email automation , driving sales through inbound marketing is the need of hour.
- LIPSINDIA Facebook, Instagram and Twitter Ad campaigns are managed by students in the live classroom.
Digital Marketing Course In Mumbai Testimonials
Our Digital marketing Course In Mumbai Has
20+ Tools In 14+ Areas Of Digital Marketing Operation
No Other Course In Mumbai Covers Those Many
Complete indepth learning of google ads in our digital marketing course in Pune.
Not just scratching facebook ads manager our digital marketing training in Pune includes best practise for fb ads
Managing multiple social media pages needs social media maangement tool and our digital marketing course teaches you how to do it
Comprehensive training on creating effective ad campaigns, targeting strategies, analytics, content optimization, and leveraging
Google Analytics 4 is essential for any digital marketing course for advanced insights into user behavior, cross-platform tracking, predictive analytics helping in data-driven decisions, optimize campaigns, and marketing performance
No other digital marketing course In Pune covers training deep insights into user behavior through session recordings, heatmaps, and event tracking.
Google Tag Manager is essential for any digital marketing course in Pune, as it enables quick implementation of tracking codes, improves website performance, and enhances data accuracy for better marketing insights and decisions.
Justuno training learn conversion metrics, lead generation, AOV improvement, ROAS optimization, and personalizes online user interactions
Explore Sendinblue's role in our course for mastering email campaigns, automation, and elevating customer engagement strategies.
Learn to master display ad servers in our course, boosting digital marketing by optimizing ad placements for effective campaigns.
WordPress(content management tool) powers websites and blogs, used by millions globally for its user-friendly interface, flexibility, and customizable features.
Our digital marketing course in Pune teaches Tube channel marketing to leverage video content for brand promotion, audience engagement, SEO enhancement, and monetization opportunities on a global platform
SEO research tools analyze keywords, track website performance, conduct competitor analysis, audit site health, and optimize content. You will be learning many such tools in our course .
Learn SEO tools for visibility, keyword optimization, competition analysis, and performance tracking in digital marketing
Competition mapping tools like Ahref's is a go-to tool in SEO, helping understand competitors, keywords, and boost website ranking for success.
New content creation tools like Chat GPT transforms digital marketing with advanced AI-powered interactions, optimizing customer engagement and content creation strategies." and you can learn this in our digital marketing course in Pune
Unlock the Power of WhatsApp Marketing Strategies in our Comprehensive Digital Marketing Course In pune - Drive Engagement, Growth, and Results!
Become a Canva expert and learn in our Digital Marketing to unleash visual creativity, craft compelling content, and ace brand communication strategies.
"Use social listening tools like social searcher , Awario for insights and create curated content that connects well in successful digital marketing strategies."
LinkedIn Platform is widely used for B2B marketing to build professional networks, nurture connections, and expand business opportunities effectively.
"In our course, harness the power of Twitter for engaging audiences, building relationships, and driving impactful digital marketing."
"AI content tools like lumen 5 elevate digital marketing via efficiency, personalization, data insights, SEO optimization, consistency, and multichannel adaptation capabilities."
"Utilize Elementor's robust features for website creation and optimization in our comprehensive digital marketing course for practical skill-building."
Zoho SalesIQ is a real-time customer engagement and analytics platform that helps businesses track visitor activity, engage potential customers through live chat, and gain insights to improve sales strategies and customer service efficiency
LIPSINDIA Mumbai Digital Marketing Course Mumbai Success Stories
Sneak Into Our Digital Marketing Classroom in Mumbai - Andheri / Borivali / Thane
Meet the trainer
Act Wise Before You Commit Elsewhere, Don't Risk Missing Out on Exploring The Most Updated Digital Marketing Course In Mumbai for 2024
The Future of AI and Data-Driven Learning Awaits You!
You take decisions Just Once
Some Common Questions To Ask Before You Enrol For Our Digital Marketing Program At Mumbai
What are the chances of job placement in Mumbai,post the completion of this digital marketing course
post completion of this course you have placement assistance from LIPSINDIA recruitment team, you are updated on various job opportunities for digital mareketers in mumbai and depending upon your interest in those your resumes are shared and the process is taken ahead. LIPSINDIA Placements
What is the scope of homemakers on sabbatical post completion of this digital marketing course?
Digital marketing does not necessarily need physical presence at office premises for implementaion. Remote opportunitiesin digital marketing is always in the offing. However you need to have excellent understanding of digital marketing and great skills to attract attention of potential recuiters in Mumbai or worldwide to offer you to work from home or part time. Having said that there is enough opportunity in the neighbourhood for digital mareketers since every small and medium business in Mumbai todays needs a Digital marketer.
Will I be able to successfully manage online marketing for any organisation ?
This digital marketing course at LIPSINDIA Mumbai has been designed keeping in mind the growing need of digital marketers by organisations. The usp of our digital marketing training course in Mumbai lies at handson real implementation and the extended focus on strategy training. While online marketing tools like SEO, SEM, Social Media, Mobile marketing are relatively easier to understand, what becomes more critical is the use of strategy while using these platforms. During the course of duration you are trained to implement digital marketing through live campaigns on Google ads, Facebook ads. You would be able to create digital marketing campaigns for any organisation in Mumbai howevere to be an expert you will need to understand the dynamics of the business which might take some time with the organisation
Do We Get To Work On Live Projects?
We could be one of the exceptional digital marketing institute in Mumbai with a very strong focus on learning live implemenations rather just global / strategic Gyan. The entire digital marketing training has been built around real time implemenation. Every student gets to create live Google adwords camapign, live social media campaigns, live website creation with an access to real server. LIPSINDIA social media campaigns are created by students in classroom. All our digital marketing students have an access to live Google Search Console and Google Analytics data. Our digital marketing students have an access to paid content creation tool, paid SEO tools for perfect understanding of they work.
What is an Eligibility criterion for Digital Marketing course to Shine As a Digital Marketer?
For us ideal candidate is one who has basic understanding about Marketing and Internet. Wherein words like brand, customer retention and behavior, analysis, sales cycle, ROI etc should not be alien to you. To get the right essence of this digital marketing course you should have a decent command over language, penchant for latest in trends and quick learner.
Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job. Working professional / Entrepreneurs / business owners – intending to ride the growing job opportunities / business opportunities in Internet marketing, digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend
How LIPSINDIA is different from other Digital marketing Institute who provides Digital Marketing courses in Mumbai?
At LIPSINDIA our team would never make false promises with respect to course content, placement assistance, trainers and any query that has to do with admissions. LIPSINDIA boasts of running one of the most comprehensive and detailed Internet marketing course compared to all available digital marketing courses offered by other digital marketing institutes. Besides our trainers are extremely qualified in terms of pedagogy and rich experience which reflects in every successful students from LIPSINDIA.
What all locations you have for Digital Marketing Training in Mumbai?
We Provide Digital marketing course training in Mumbai at 3 Locations – Borivali West, Andheri West and Thane West, all these locations are near Station. Curriculum and Training methodology at all the Locations are same so choose the location nearby you in Mumbai.
What other certifications can be availed by Students post completion of Digital marketing course?
There are lots of certificates which are available online and are accessible to all, it’s important to understand what value these certificates hold. Google offers free certification like
- Google Adwords Search Advertising ,
- Google Display Advertising,
- Google Mobile Advertising,
- Google Video Advertising,
- Google Shopping Advertising
- Google Analytics.
- Bing is one more such certification.
There are more certifications which one can go for but are paid like Facebook Blueprint, Hootsuite and HubSpot.
What are placement records for LIPSINDIA Digital marketing training Institute Mumbai?
We Help Nurture Career And Business by delivering right mix of Knowledge and practical approach! LIPSINDIA alumni includes Entrepreneurs, Business owners / Working professional / Fresher Graduates / Fresher Post Graduates who want to gain Digital marketing knowledge to be applied for their business, skill enhancement. While all of our students don’t look onto us for Placement, You can checkout LIPSINDIA Digital Marketing Success Story!