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Top10 Digital Marketing Certifications of 2023
By- Anand Kumar-(Digital Marketing Expert, Digital Marketing Consultant from 2006, Founder LipsIndia)
There are many certificates which are available online for Digital Marketing, we have tried to list down some of the certificates which have a global recognition and what importance does each of these certificates hold
The Fact is since these certifications can be taken at your location and can be impersonated. Your objective should be to learn it right and take these tests as your knowledge validation. Best part is you can take these tests multiple time.
1. Certification Name – Google Search Engine Marketing
Category – Search Engine Marketing
Offering Company – Google
Validity – 1 Year
Fees – Free
Passing Percentage – 80%
Prerequisite– Google Fundamentals examination
Certifications-
Search Adverting
Display Adverting
Mobile Adverting
Video Adverting
Shopping Adverting
Description- Google being the largest player in the digital space certificates issued by Google mean a lot and can add value to your C.V. Google has 5 certifications that are free for all and there is no restriction on the number of attempts, you can re-appear the exam every seven days if you don’t clear, one can appear for the online exam which is a multiple choice type at choice of own place and time
2. Certification Name – Facebook Blueprint
Category – Social Media Marketing
Offering Company – Facebook
Validity – 1 Year
Fees– $150
Passing Percentage– 700+
Prerequisite– Fundamentals Knowledge
Certifications-
Facebook Blueprint Buyer
Facebook Blueprint Certified Planner
Description/About– This certification demonstrates the proficiency of the individual in analyzing the data of various campaigns and visitor activities on web site. Google Analytics certification is not attempted by many and hence can be a powerful certificate to add in your credentials.
3. Certification Name – Bing
Category – Search Engine Marketing
Offering Company – Microsoft
Validity – 1 Year
Fees – Free
Passing Percentage – 80%
Prerequisite– Bing Search Engine knowledge
Description – Bing is another search engine and has its own search certification, to get this certificate you can take free courses provided by Bing and prepare for the exam, complete the exam and become a Bing Ads Accredited Professional. You will have 100 questions
4. Certification Name – Hootsuite
Category – Social Media Marketing
Offering Company – Hootsuite
Validity – Forever
Fees – Free
Passing Percentage – 75%
Prerequisite– Social Media Knowledge
Certifications-
Hootsuite Platform certification
Social Marketing certification
Advance Social Adverting Certification
Social Media ROI and Value Analyses Certification
Social Selling Certification
Advanced Social Media Strategy
Foundation of social advocacy Certification
Social Selling for Financial Services Professional Certification
Social for health care certification from mayo clinic
Description– HootSuite is one of the most popular social media marketing platform that supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube etc., and the user can manage all activities done across these platforms and can present them vide a dashboard.
5. Certification Name –Hubspot
Category – Inbound Marketing
Offering Company – Hubspot
Validity – Forever
Fees – $150
Passing Percentage – 75%
Prerequisite– Fundamentals Knowledge
How to get Through
Certifications :
Inbound Certification
Email Marketing
Inbound Sales
Content Marketing
Growth-Driven Design
HubSpot Design
Description/About: HubSpot is a software for Inbound marketing and sales, its products and services aim to provide tools for social media marketing, content management, web analytics, Landing pages and SEO
6. Certification Name – Youtube
Category – Video Marketing
Offering Company – Google
Validity – 18 months
Fees-Free
Passing Percentage- 75%
Prerequisite- Google AC is needed
How to get Through-
Certification-
Channel Manager
Business Manager
Digital rights Manager and legal
Description: YouTube certification is useful for those who are looking to generate revenue through their YouTube channel by adding videos and monetizing them, this certification exam focuses on understanding of YouTube guidelines with respect to what you can do and cannot do within the YouTube channel, as regards to the best practices. YouTube has guidelines regarding the content, and the exam tests how well you have understood the guidelines before you start monetizing the channel.
7. Certification Name – Google Analytics
Category – Web Analytics
Offering Company – Google
Validity – 1 Year
Fees – Free
Passing Percentage – 80%
Prerequisite– Google Fundamentals examination
Description/About: This certification demonstrates the proficiency of the individual in analyzing the data of various campaigns and visitor activities on web site. Google Analytics certification is not attempted by many and hence can be a powerful certificate to add in your credentials.
8. Certification Name – Twitter Marketing Advertising
Category – Social Media Marketing
Offering Company – Twitter
Validity – 18 months
Fees – paid
Passing Percentage – 85%
Prerequisite– Knowledge of Twitter Platform
Certifications-
Twitter Video Adverting Foundation
Twitter Video Adverting Campaign
· Description – being Social strategist, these two twitter courses will guide you in building the knowledge and skills you need to meet your clients’ video advertising goals. The courses have been designed to help you level up your expertise with video advertising on Twitter so that you and your clients can succeed.
9. Certification Name – LinkedIn Recruiter
Category – Social Media Marketing
Offering Company – LinkedIn
Validity – 2 years
Fees – 149$
Passing Percentage – If You are Certified
Prerequisite– Linkedin platform Knowledge with 6moth Experience
Description/About: LinkedIn Recruiter Certification validates your skills in finding, engaging and managing talent effectively and demonstrates your proficiency in Recruiter. LinkedIn Recruiter Certification is the only credential that differentiates you as an expert to your network. Highlight your certification on your LinkedIn profile and email signature. 90 min Exam, 60 to 70 question of multiple choice, fees – 199$
10. Certification Name – LipsIndia Digital Marketing Certificate
Category – Digital Marketing
Offering Company – Lips India
Validity – Forever
Fees – 25K
Passing Percentage –Grade ‘A’
Prerequisite– Digital Marketing Fundamentals
Description – Lipsindia is the top Digital Marketing training institute in Pune, LipsIndia is IIT/IIM alumina institute, Lipsindia has successfully training 10,000+ students over 10 years.
Digital Marketing Classes At LIPSINDIA Pune Schedule
Weekdays
11:15am-2:15pm
Days: M-W-F
DM-Course Starts 27.11.23
Online & Nalstop Classroom
11:15am-2:15pm
Days: T-Th-S
DM-Course Starts 18.11.23
Online & KP Classroom
07:30pm-09:30pm
Days: M-T-Th-F
DM-Course Starts 23.11.23
Online & KP Classroom
Weekend
11:00am-2:30pm
Days: Sunday
DM-Course Starts 26.11.23
Online & KP Classroom
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