Highlights of our Data Driven Most Advanced Google Adwords Course in Pune - 2023 Ready
Live website creation
Learn Detailed
SEO Implementation
Learn content and SEO strategy, implement it real time and get your page ranked in search engine
LIve Google Ads Campaign
Learn content and SEO strategy, implement it real time and get your page ranked in search engine
IIT Alumni Trainer
IIT Alunni, 20+ Yrs experience Trainer
Job Assistance
Job assistance and guidance till you find a job for yourself.
LMS Access
You have an access to our online recorded content for 1 year
Hybrid Learning
Learn In classroom and whenever not possible attend online
Revise Full course
Revise entire course or part or missed sessions any number of times
duration
40+hrs
Course Fees
12,500
Reserve Seat
1000
Google Adwords Live Online Training
Weekdays And Weekend Batches
Our Google Adwords Course Online In India content is the most detailed
Introduction
- Marketing Funnel Overview
- Understanding impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, Optimisation Metrics
- Understanding payment terms CPC, CPM, CPL, CPA. Coversion from CPC to ecpm, ecpa and vice versa.
Platfrom Basics
- Account creation, Billing methods and understanding the Adwords Hierarchy
- MCC- My client center creation, Understanding hierarchy, RTB- Real Time Bidding
- Understanding Landing pages, landing page essentials, A-B testing, Split testing
Search Campaign
- How to structure campaigns, understanding search campaign dynamics, Umbrella structure, targeting, Budgets, Geotargeting
- Understanding keyword types, Ad copy structure, Ad extensions, Bidding, Ad ranks etc.
- Campaign creation through keyword planner tool. Traffic estimation tool
- Getting right keyword structure, shared library, bulk edits, setting rules
Search Campaign Optimisation
- Understanding key parameters to improve optimisation, understanding impression shares, ad rank calculation
- Optimisation for devices, location, time zones etc
Dynamic Ads
- While you have been deciding on the keywords to run your ads it might make sense to give Google a free hand to try it’s intelligence as well to compliment your ads, hence dynamic ads can be used.
- Dynamic url tracking, understanding url structure and parameters.
Display Ads
- Understanding display targeting parameters. How to set up display ads effectively
- When to use CPC bids , when to use CPM bids
- Understanding differential bidding, target and bid or bid only parameters.
Remarketing
- How to set up remarketing camapaigns, understanding remarketing tags, bidding strategies, groups etc
- How remarketing works, what are cookie? Hhow do cookies work in remarketing, understanding limitations
Conversion Tracking
- How to set up conversion tracking code
- Tracking assisted conversions and impressions, first click , last click analysis
Video Ads
- Understanding Video ad formats
- Bidding
- True view video ads
- Remarketing
Performance Metrics
- Understanding search impression metrics
- Display impression metrics
- Ad rank calculations, Cost of clicks
Shopping Ads
- Merchant center creation
- Data feed creation
- Merchant center adwords linking
- Shopping ad creation
Learn Google Adwords Live Online With Anandkumar
- FOUNDER - Director Of LIPSINDIA, An IIT Roorkee alumni with a cumulative 18 years of experience in Ecommerce, Digital Marketing, Entrepreneurship, marketing strategies and communication, Data analytics and Data Science.
- Worked as Business Head For a VC Funded healthcare startup as an equity partner, set up e-commerce from scratch, worked on digital marketing campaign’s with country’s top ad agencies and FMHG brands like Revital, Saffola, Accuchek etc.
- Besides a trainer he is also an advisor and consultant to Brands on digital marketing GO TO DIGITAL STRATEGY
How to start attending Google Adwords Live Online Training
- Register By Paying Rs 1000 and reserve Your seat, Attend first 4 sessions
- If Not sure To continue Ask For refund of registration amount
- If You wish to continue Pay the rest of the fees
- Attend All sessions Online, all the sessions will be recorded and made available at lipsindiaonline.com, our online learning management system
- Online recorded sessions' access will be available for 6 months
- You Can repeat all the live sessions again in next batches as many times till you learn it right
- Post this course if you wish to be a part of our classroom program you just have to pay the differential fees and enrol yourself across any of LIPSINDIA Branches.
Pre-requisites for the program
- Laptop / Desktop
- High Internet / Broadband
- Headphone
What Our Students Say...
Google Reviews
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One of the best place to learn digital marketing,they have best faculty, specially Rajesh Sir, Classroom had really friendly environment,Staff is really helpful and supportive and they make you take the involvement in the session,and brainstorm so that we can learn practical implementation of the tools that we are learning
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Practical - oriented classroom training rather than just theoretical jargon.
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One of the best digital marketing institute in pune. LIPSINDIA really means “DONT JUST LEARN DIGITAL MARKETING , MASTER IT” .I had very good experience with LIPSINDIA . I would highly recommend LIPSINDIA to the ones who are planning to do digital marketing certification course.I'm fully satisfied with digital trainee because it is completely practical based institute where we can not only learn but also implement whatever learn in the classroom.
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They have the best faculty to learn from - got a personal WordPress login, and had an in-depth knowledge on SEO, Google Ads, Email marketing, SMM, and much more to call myself as a Digital Marketer.
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Great Experience in this institute. Started off from an infant with nil knowledge on Digital Marketing. But the guidance of experienced professionals at LIPSINDIA institute made me achieve what i was striving to. All the mentors and trainers are very supportive and help with all the doubts. Thank You LIPSINDIA for giving me a platform that I was dreaming of. People thinking of joining a course for digital marketing must surely take LIPSINDIA institute into consideration once.
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I am working professional in the field of Sales & Marketing .I was always thinking about What is this digital marketing is all about. So I enquire and decided to do the course from LIPS INDIA Pune. It was an Amazing experience!! Excellent faculty and excellent content.
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Not one of the best, but Lipsindia is THE Best Digital Marketing training institute in Pune. -With comfortable classrooms, proper teaching equipment and excellent faculty, the atmosphere at lipsindia is ideal to soak in as much knowledge as you can. - Their teaching method is extremely practical, giving real life examples for each and every topic taught.
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I got an exposure to the Digital marketing world with LIPS INDIA. This is one institute which covers the most detailed aspects of Digital Marketing like SEO, WordPress , Google AdWords, Data Management etc. Key deciding factors - Hands-on training under live environment - Access to sub domain given to work on your page and get ranked in Google. - Flexible timings to support working professionals , students or business owners in learning process. - Interactive module of coaching from industry experts.
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created live campaigns of Google ads, Facebook - very nice faculties - weekend and only Sunday batches available
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I always believed that you never learn anything unless you have done it by practically. At Lips India I have experienced this to the fullest. At this institute my learning experience was wonderful with *Experienced teacher *Practicals *Assignments *Interactive sessions *Live campaigns during the class.
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Hi, I have completed Advance Digital Marketing Course From LIPS INDIA, Nalstop Branch. I would like to recommend this institute because, 1. They provide practical training program on Live Projects. 2. They share marketing ideas with students, which i guess non of the institute is providing. 3. They have highly experienced and qualified faculty. 4. Here, faculty is always ready to solve students doubts.
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Best digital marketing institute in Pune. Great experience to learn digital marketing from LIPS INDIA. Starting from SEO, SEM, SMM, etc... every thing is covered in detail with live practicals sessions. Thanks to their mentor specially Anand sir you are the best mentor
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Probably the best digital marketing institute providing hands on experience to it's students. Expert faculties such as Anand Sir, Nishant Sir, Irfana Ma'am, etc. are passionate teachers and that's how students excel while learning at Lips India. #LifeAtLipsIndia has been a life changing experience for me with lots of practical learning! I'm glad that I got a chance to learn from such a fantastic institute.
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One of the best Digital Marketing Training Institute in pune,I have learnt a lot things about digital marketing at lipsindia.The way they teach from basics to advance is excellent. Everyone is gentle and always ready to help even after class hours you get guidance from our respected teachers.
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Best institute of Digital Marketing. Good organisation and staff. The best part of Lipsindia is you can rejoin the class if you have missed few sessions.
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Weekdays
11:15am-2:15pm
Days: M-W-F
- DM-Course Starts 23.04.24
- Online & Nalstop Classroom
11:15am-2:15pm
Days: T-Th-S
- DM-Course Starts 15.04.24
- Online & KP Classroom
07:30pm-09:30pm
Days: M-T-Th-F
- DM-Course Starts 17.04.24
- Online & KP Classroom
Weekend
11:00am-2:30pm
Days: Sunday
- DM-Course Starts 07.04.24
- Online & KP Classroom
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