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If you are reading this , You are on the right journey to building a Digital Marketing Career. At LIPSINDIA we are determined to build your digital marketing career. Hence at LIPSINDIA we would NEVER Talk about Digital Marketing In terms of Modules, we try to teach every possibility of digital marketing.
13. On Page SEO
14. Template SEO
15. Off Page SEO
16. Backlink Checker Tool
17. Competitor Tracking and analysis
18. SEO Audit
19. ORM
20. Google Search Console
21. SEO Tools
22. Blogging
23. Facebook Content startegy, Hashtags
24. Facebook Ads
25. Facebook ads programmatic and growth results optimisation
26. Facebook and instagram messenger automation
27. Facebook Remarketing and custom audience ads
28. Twitter Content and Ads
29. Linkedin Content and Ads
30. Youtube Channel, Video SEO, Tags, Playlist, Cards, Youtube Revenue models
31. Instagram Ads
32. Website creation using wordpress
33. page design using prebuilt templates and your own design using elementor.
34. Contact Form setup for lead capturing
35. Themes, Plugins,
36. Bulk Email Sending and Email Personalization
37. Email marketing essentials – open rate, bounce rates etc. spam, click tracking
38. Setting up automated email marketing communications based on user activity on website or actions on email campaigns.
39. Social Media Management tools, to manage multiple platforms at one place
40. Zoho social (social media listening tool )
41. Social Media reports for organic reach and engagement
42. Content curation tool
43. Adsense- Money making
44. Independent ad networks
45. Openx Ad server, manage and monitor display ad campaigns
46. Ad formats- Native ads, Video ads, Geo targeting,
47. Google Tag Manager setup.
48. GA4 setup and google tag manager linking
49. Setting up custom variables for custom dimensions and metrics in GA4
50. Setting event tags for leads tracking, scroll, content read, individual form fills, video played
51. Understanding all dimensions and metrics and their interpretation
52. Understanding GA4 reports, custom dashboards. custom reports.
53.Audience segments in GA4 and Google ads linking for remarketing.
54. Multichannel funnel for conversion attribution.
55. Setting tags for fb, and all other tools.
56. Visual videos of website visitors to analyse user behavior and improve conversion.
57. Understanding predefined url tracking parameters and setting custom url tracking parameters
58. Senderid, Bulk SMS, Voice SMS, Missed call marketing
59. Whatsapp for business and automating whatsapp communication.
60. Mobile App Promotion
Appstore Optimisation (ASO)
61. Buyers Persona for sales content and ad copies
62. Blogging and social media content strategy for website traffic
63. AI powered text,video, content creation tools (chatgpt, lumen5, canva)
64. Content creation and dissemination strategy
65. Live case studies from brands
66. Digital marketing funnel fundamentals (cpc,cpm,cpa,clicks,imp,ctr, conv rate, conversion , calculation and workarounds for discount ,freebies, loyalty program, wallets )
67. CRO Concept and calculation
68. CRO Techniques- Technical implementation ( dynamic content, popup, live chats, downloads)
69. Affiliate marketing setup, concept and how it works
70. Affiliate networks and Affiliate market places
