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Top10 Digital Marketing Certifications of 2023
By- Anand Kumar-(Digital Marketing Expert, Digital Marketing Consultant from 2006, Founder LipsIndia)
There are many certificates which are available online for Digital Marketing, we have tried to list down some of the certificates which have a global recognition and what importance does each of these certificates hold
The Fact is since these certifications can be taken at your location and can be impersonated. Your objective should be to learn it right and take these tests as your knowledge validation. Best part is you can take these tests multiple time.
1. Certification Name – Google Search Engine Marketing
- Category – Search Engine Marketing
- Offering Company – Google
- Validity – 1 Year
- Fees – Free
- Passing Percentage – 80%
- Prerequisite– Google Fundamentals examination
- Certifications-
- Search Adverting
- Display Adverting
- Mobile Adverting
- Video Adverting
- Shopping Adverting
- Description- Google being the largest player in the digital space certificates issued by Google mean a lot and can add value to your C.V. Google has 5 certifications that are free for all and there is no restriction on the number of attempts, you can re-appear the exam every seven days if you don’t clear, one can appear for the online exam which is a multiple choice type at choice of own place and time
2. Certification Name – Facebook Blueprint
- Category – Social Media Marketing
- Offering Company – Facebook
- Validity – 1 Year
- Fees– $150
- Passing Percentage– 700+
- Prerequisite– Fundamentals Knowledge
- Certifications-
- Facebook Blueprint Buyer
- Facebook Blueprint Certified Planner
- Description/About– This certification demonstrates the proficiency of the individual in analyzing the data of various campaigns and visitor activities on web site. Google Analytics certification is not attempted by many and hence can be a powerful certificate to add in your credentials.
3. Certification Name – Bing
- Category – Search Engine Marketing
- Offering Company – Microsoft
- Validity – 1 Year
- Fees – Free
- Passing Percentage – 80%
- Prerequisite– Bing Search Engine knowledge
- Description – Bing is another search engine and has its own search certification, to get this certificate you can take free courses provided by Bing and prepare for the exam, complete the exam and become a Bing Ads Accredited Professional. You will have 100 questions
4. Certification Name – Hootsuite
- Category – Social Media Marketing
- Offering Company – Hootsuite
- Validity – Forever
- Fees – Free
- Passing Percentage – 75%
- Prerequisite– Social Media Knowledge
- Certifications-
- Hootsuite Platform certification
- Social Marketing certification
- Advance Social Adverting Certification
- Social Media ROI and Value Analyses Certification
- Social Selling Certification
- Advanced Social Media Strategy
- Foundation of social advocacy Certification
- Social Selling for Financial Services Professional Certification
- Social for health care certification from mayo clinic
- Description– HootSuite is one of the most popular social media marketing platform that supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube etc., and the user can manage all activities done across these platforms and can present them vide a dashboard.
5. Certification Name –Hubspot
- Category – Inbound Marketing
- Offering Company – Hubspot
- Validity – Forever
- Fees – $150
- Passing Percentage – 75%
- Prerequisite– Fundamentals Knowledge
- How to get Through
- Certifications :
- Inbound Certification
- Email Marketing
- Inbound Sales
- Content Marketing
- Growth-Driven Design
- HubSpot Design
Description/About: HubSpot is a software for Inbound marketing and sales, its products and services aim to provide tools for social media marketing, content management, web analytics, Landing pages and SEO
6. Certification Name – Youtube
- Category – Video Marketing
- Offering Company – Google
- Validity – 18 months
- Fees-Free
- Passing Percentage- 75%
- Prerequisite- Google AC is needed
- How to get Through-
- Certification-
- Channel Manager
- Business Manager
- Digital rights Manager and legal
- Description: YouTube certification is useful for those who are looking to generate revenue through their YouTube channel by adding videos and monetizing them, this certification exam focuses on understanding of YouTube guidelines with respect to what you can do and cannot do within the YouTube channel, as regards to the best practices. YouTube has guidelines regarding the content, and the exam tests how well you have understood the guidelines before you start monetizing the channel.
7. Certification Name – Google Analytics
- Category – Web Analytics
- Offering Company – Google
- Validity – 1 Year
- Fees – Free
- Passing Percentage – 80%
- Prerequisite– Google Fundamentals examination
- Description/About: This certification demonstrates the proficiency of the individual in analyzing the data of various campaigns and visitor activities on web site. Google Analytics certification is not attempted by many and hence can be a powerful certificate to add in your credentials.
8. Certification Name – Twitter Marketing Advertising
- Category – Social Media Marketing
- Offering Company – Twitter
- Validity – 18 months
- Fees – paid
- Passing Percentage – 85%
- Prerequisite– Knowledge of Twitter Platform
- Certifications-
- Twitter Video Adverting Foundation
- Twitter Video Adverting Campaign
· Description – being Social strategist, these two twitter courses will guide you in building the knowledge and skills you need to meet your clients’ video advertising goals. The courses have been designed to help you level up your expertise with video advertising on Twitter so that you and your clients can succeed.
9. Certification Name – LinkedIn Recruiter
- Category – Social Media Marketing
- Offering Company – LinkedIn
- Validity – 2 years
- Fees – 149$
- Passing Percentage – If You are Certified
- Prerequisite– Linkedin platform Knowledge with 6moth Experience
- Description/About: LinkedIn Recruiter Certification validates your skills in finding, engaging and managing talent effectively and demonstrates your proficiency in Recruiter. LinkedIn Recruiter Certification is the only credential that differentiates you as an expert to your network. Highlight your certification on your LinkedIn profile and email signature. 90 min Exam, 60 to 70 question of multiple choice, fees – 199$
10. Certification Name – LipsIndia Digital Marketing Certificate
- Category – Digital Marketing
- Offering Company – Lips India
- Validity – Forever
- Fees – 25K
- Passing Percentage –Grade ‘A’
- Prerequisite– Digital Marketing Fundamentals
- Description – Lipsindia is the top Digital Marketing training institute in Pune, LipsIndia is IIT/IIM alumina institute, Lipsindia has successfully training 10,000+ students over 10 years.
Digital Marketing Classes At LIPSINDIA Pune Schedule
Weekdays
11:15am-2:15pm
Days: M-W-F
- DM-Course Starts 27.11.23
- Online & Nalstop Classroom
11:15am-2:15pm
Days: T-Th-S
- DM-Course Starts 18.11.23
- Online & KP Classroom
07:30pm-09:30pm
Days: M-T-Th-F
- DM-Course Starts 23.11.23
- Online & KP Classroom
Weekend
11:00am-2:30pm
Days: Sunday
- DM-Course Starts 26.11.23
- Online & KP Classroom
