Indian learners working together on an AI-assisted digital marketing campaign and analytics dashboard

AI Digital Marketing Course Online in India

Learn digital and performance marketing through live online classes and hands-on projects. Build skills in Google Ads, SEO, AEO, social campaigns, analytics, CRO and automation—then apply AI tools to real marketing tasks across data, creativity, content and customer journeys.

Learn to Build the Marketing System, Not Just Use AI Tools

Plan a campaign, create its landing page, set up measurement, read the results and automate follow-up. In guided, hands-on work, learn where AI tools help across digital and performance marketing—and where human judgement is still needed.

Get Course Overview & Fees

A Practical Online Program for Learners Across India

Join live online learning from anywhere in India, with practical exercises and LMS recordings for revision. The program connects digital marketing foundations with performance campaigns, AI-assisted workflows, measurement, CRO and automation.

Complete Digital Marketing, Performance Marketing & AI Curriculum

An integrated, hands-on program: learn the marketing fundamentals, run and measure campaigns, and apply AI tools to real tasks in data, creativity, content and automation. Tool access and paid plans may vary; confirm current batch inclusions before enrolment.

AI

AI for Digital and Performance Marketing

AI in the Marketing Workflow

  • Use AI for research, campaign planning, audience insights and first drafts—then verify sources and claims.
  • Apply Gemini, Google Flow and Freepik to content, creative concepts and campaign assets.
  • Use Claude Code and Codex in guided exercises to build and test practical marketing utilities.
  • Connect AI-assisted work to performance marketing goals, channel context and human review.

Tools and skills

Claude Code Codex Gemini Google Flow Freepik
GA

Analytics: GA4, BigQuery, Google Data Studio & Excel

From Data to Decisions

  • Read GA4 acquisition, engagement, conversion and funnel reports.
  • Explore Google Cloud Console and BigQuery for marketing data workflows.
  • Use SQL and Excel to organise, compare and explain campaign and lead data.
  • Build and interpret dashboards in Google Data Studio (now Looker Studio).

Reporting and analysis

GA4 BigQuery SQL Google Data Studio / Looker Studio Excel
GTM

Tracking & Measurement with Google Tag Manager

Track the Customer Journey

  • Plan and test key events for forms, calls, WhatsApp, ecommerce and campaign conversions.
  • Use Google Tag Manager variables, triggers and tags with clear naming.
  • Connect website actions with GA4 and advertising measurement.
  • Debug tracking and check data before using it for decisions.

Tracking skills

Event tracking Data layer Conversion setup Tag testing Data quality
SQL

SQL, SERP Research & Search Intelligence

Research with Structured Data

  • Use a SERP API and Google Colab to organise search results, questions and competitor signals.
  • Practise a responsible scraping workflow on permitted, publicly accessible sources.
  • Use SQL to structure findings and group opportunities by intent and topic.
  • Turn search insights into SEO and AEO briefs; verify evidence before publishing.

Search research stack

SQL Google Colab SERP API Search research AEO
AUTO

Marketing Automation: n8n, Zapier, APIs & Webhooks

Connect Marketing Systems

  • Map a lead or customer journey before automating it.
  • Connect forms, CRM, email and WhatsApp workflows with n8n or Zapier.
  • Understand APIs, webhooks, field mapping, failures and basic testing.
  • Build follow-up and reporting workflows with clear checks and handovers.

Automation stack

n8n Zapier APIs Webhooks CRM workflows
ADS

Google Ads, SEO, AEO & Social Campaigns

Plan, Run & Improve Campaigns

  • Plan Google Ads structure, targeting, bidding, search terms and measurement.
  • Develop SEO and AEO strategies around search intent, useful content and technical foundations.
  • Build and test Meta and social campaigns with audience, creative and landing-page alignment.
  • Use campaign data to review performance and decide what to improve next.

Channel skills

Google Ads SEO & AEO Meta Ads Social campaigns Remarketing
CRO

CRO, Pop-ups & Behaviour Analytics

Improve the Visitor Journey

  • Review the offer, page message, form and next step as one conversion journey.
  • Use pop-ups and lead capture thoughtfully, with clear timing and audience rules.
  • Read heatmaps, session recordings and funnel data to identify friction.
  • Plan experiments and measure results before keeping a change.

Conversion skills

Landing pages Pop-ups A/B testing Heatmaps Personalisation
WC

WooCommerce & Custom Plugin Creation

Build for Ecommerce

  • Build and optimise a WooCommerce store around product discovery and purchase journeys.
  • Plan and prototype custom WooCommerce plugin functionality in guided exercises.
  • Use Claude Code or Codex to support code creation, review and testing.
  • Explore API and webhook connections for ecommerce, marketing and follow-up workflows.

Commerce stack

WooCommerce Custom plugins PHP / MySQL APIs Webhooks
CRM

Email, WhatsApp & Customer Lifecycle

From Enquiry to Follow-up

  • Map lead stages and appropriate follow-up across email, WhatsApp and CRM.
  • Create useful messages that match the customer context and consent.
  • Connect response and lead-quality signals with campaign reporting.
  • Review the hand-off between marketing activity and the next business action.

Lifecycle tools

WhatsApp Email CRM Lead nurturing Reporting
Anand Kumar

Anand Kumar

Founder & Director, LIPSINDIA · IIT Alumni · 23+ Years

Trainers Credentials

  • IIT Alumni with extensive industry experience
  • 23+ years in digital marketing, ecommerce, automation & analytics
  • Performance + systems-first approach (data, tracking, and ROI focus)

Training Experience

  • Trained 10,000+ digital marketers and professionals
  • Mentored entrepreneurs for scalable growth systems
  • Hands-on guidance: tracking, dashboards, automation, and campaign execution
23+
Years Experience
10,000+
Trained Students

"My goal is to equip every student with practical, cutting-edge skills in AI, tracking, automation, and performance marketing—so they can deliver real results in today’s competitive market."

Real Voices From Our Community

Each card combines a selfie, voice clip, and short transcript preview.

Selfie - Siddhi Mishra
0:00

Siddhi Mishra

Voice testimonial

Hello everyone, this is Siddhi Mishra and I have joined the LipsIndia digital marketing course from the Mumbai location during the evening time around 7:30 to 9:30 PM. I would like to share my feedback about the LipsIndi

Selfie - Asmath Fathima
0:00

Asmath Fathima

Voice testimonial

Hello, good morning everyone. This is Asmat Fadzimi. So, I'm here to share my honest experience with the AI and digital marketing training that I have completed recently. Coming from a completely different domain, I star

Selfie - Nicole Dsouza
0:00

Nicole Dsouza

Voice testimonial

Hi, my name is Nicole and I'm from the Morning Online batch at Lips India. My experience with the digital marketing course has been really, really nice. The topics covered are very in-depth and it also gives you a very s

Selfie - Pranav Sagare
0:00

Pranav Sagare

Voice testimonial

Hello everyone, my name is Pranav Sagre and I am a student of the offline batch at LIPS India, Narsot, Pune. I am pursuing the AI digital marketing course and my experience with this course has been really good. Anand si

Selfie - Ratan Arya
0:00

Ratan Arya

Voice testimonial

Hi, my name is Ratan Arya. I am from Pune. I joined this digital marketing course with AI three and a half months ago at Lips India, Pune. My experience with the course has been really great, where each module has been e

Selfie - Arati yadav
0:00

Arati yadav

Voice testimonial

Hello, my name is Aarti Yadav. I belong to Satara and I'm currently part of the 11 to 1:30 p.m. online batch. My experience with this digital marketing course has been really good. The course is very practical, and I hav

Selfie - Seher Sami
0:00

Seher Sami

Voice testimonial

Hi, my name is Seher. I am in the morning batch for the performance marketing course with Anand sir at Lips India. I am from Pakistan. I am really enjoying taking this course with him because he explains every single asp

Selfie - Vrushali Mulik
0:00

Vrushali Mulik

Voice testimonial

I had a great, lovely experience at LibsIndia for the Digital Marketing course with AI Implement. Anand sir explained every concept in a simple and practical way, and the course content was very useful and up to date. Th

Selfie - Jyoti Jha
0:00

Jyoti Jha

Voice testimonial

Hello, my name is Jyoti Jha, I am from Nalasupara, Maharashtra and I belong to the Borivali batch. Currently, I am learning AI digital marketing courses. My experience with these courses has been truly amazing and very v

Selfie - Vikrant Chanale
0:00

Vikrant Chanale

Voice testimonial

Hello everyone, I have been learning a digital marketing course here for the last 2.5 months and the experience has been really great. Anand sir's teaching is very clear and detailed, which helped me understand the concepts properly. I am doing the advanced plus AI-powered digital marketing course and I am confident this will help me grow my career, and this course is highly recommended. Thank you so much.

Selfie - Prathamesh Vijay Chavan
0:00

Prathamesh Vijay Chavan

Voice testimonial

Hello, everyone. This is Prathamesh. I joined Lips India in April 2026, and it has been a good experience. I'm learning Facebook meta ads, and the instructor is helping us understand everything possible. His teaching sty

Selfie - Amrita Rai
0:00

Amrita Rai

Voice testimonial

Testing testing. Hello advanced digital marketing course with AI. This is a testing.

AI Applied Across Data, Creativity, Content & Automation

Build confidence by applying AI within a complete marketing workflow—not by collecting a list of tools.

Concept illustration of a practical marketing workflow
🔎

Data and research

Use Gemini, SERP API and Google Colab to organise search and audience research. Check the sources, query limits and findings before drawing conclusions.

🎨

Creativity and content

Use Gemini, Google Flow and Freepik to develop concepts, content drafts and campaign variations from a defined brief; review accuracy and brand fit.

🔗

Automation and integrations

Map practical workflows with n8n, Zapier, APIs and webhooks. Test field mapping, failure handling and the customer hand-off.

📊

Analysis and decisions

Work with GA4, SQL, BigQuery, Google Data Studio / Looker Studio and Excel to explain performance and recommend a next step.

Creative Production for Ads, SEO, AEO & Social

Create useful campaign assets with AI support while keeping the audience, offer, evidence and next action clear.

Concept illustration of AI-assisted creative production
✍️

Content creation engine

Turn a researched brief into SEO and AEO outlines, landing-page copy, email ideas and social or ad variations. Review facts, search intent and claims before publishing.

🎨

Creative concepts

Use Gemini, Google Flow and Freepik to explore visual directions and ad concepts; make sure every asset fits the intended audience and brand.

🎬

Video and campaign assets

Plan short-form video with a clear opening, explanation and call to action. Practise a repeatable content workflow from brief to review.

🧩

Pages and measurement

Build a landing-page exercise, connect the contact action and test tracking so the page supports the campaign that brought the visitor there.

Tools Used Within Real Marketing Work

Explore the platforms used across campaign planning, SEO and AEO, analytics, creative production, ecommerce, tracking and automation. Guided exercises focus on how tools work together; account and licence availability varies by batch.

LIPSINDIA Student Experiences

Trusted by Digital Marketing Learners Across Pune and India

  • 4.8/5 average rating from student feedback
  • Based on 5,340 learner reviews
  • Practical, hands-on training appreciated by students, freshers, and working professionals
  • Consistently strong feedback for AI, automation, and performance marketing modules

LIPSINDIA Student Experiences

Real feedback from students and working professionals who trained at LIPS India, LIPSINDIA — through live sessions, hands-on projects, and flexible batch timings that fit around work and life.

Himanshu Akare - Student, AI Digital Marketing Course in Camp Pune

Himanshu Akare

Student · LIPSINDIA

“I recently completed the Digital Marketing course at LIPS India, and it was a genuinely great learning experience. The training is practical, well structured, and easy to understand even if you are starting from scratch. Anand Sir explains concepts with real examples, focuses on fundamentals, and also shares advanced industry level insights. He encouraged questions and made sure everyone's doubts were solved properly. I learned a lot and feel much more confident about digital marketing now. Highly recommended for anyone looking for a serious Digital Marketing course in Camp Pune.”

Arunkumar Chauhan - Working Professional, AI Digital Marketing Course Pune

Arunkumar Chauhan

Working Professional · LIPSINDIA

“I joined LIPS India for online live batches. Due to office commitments, I initially joined the 11:15 AM batch, but later shifted to the 7:30 PM to 9:30 PM evening batch. The batch flexibility is top notch. Amrita Maam was supportive and helped me shift smoothly. Classes were live on Zoom and very interactive. Anand Sir explained every concept clearly and practically, and I could ask doubts during class. Recorded videos were provided on the LMS which was useful for revision and practice later. I would definitely recommend LIPS India to anyone looking for an advanced digital marketing course in Pune.”

Rashmi Tiwari - Student, Digital Marketing Course LIPS India Pune

Rashmi Tiwari

Student · LIPSINDIA

“Studying at LIPS India has been a great learning experience. Anand Sir is extremely knowledgeable and thorough with every topic. He covered the latest updates and trends, making learning relevant and practical. I learned both traditional fundamentals and new age digital marketing concepts in depth. Even though I opted for online classes, I never felt the lack of face to face sessions. Classes were interactive and doubts were patiently cleared. This course has added strong value to my profile and I feel more confident and equipped after completing it. I highly recommend LIPS India and Anand Sir to anyone looking to build or upgrade their digital marketing skills.”

Madhav Soni - Student, Advanced Digital Marketing Course LIPSINDIA Pune

Madhav Soni

Student · LIPSINDIA

“I completed the Advanced Digital Marketing course from LIPSINDIA Institute, Pune and it was a great learning experience. The course is practical, well structured, and industry focused, covering important real world concepts. Trainers and faculty are knowledgeable and supportive, and Anand Sir explains topics clearly with real time examples. His guidance made the learning smooth and hands on. I would highly recommend this course to anyone serious about building a career in digital marketing in Pune.”

Jeel Mehta - Student, LIPS India Digital Marketing Course Pune

Jeel Mehta

Student · LIPSINDIA

“LIPS India Institute is very nice due to their flexibility and the facilities given by them. Coaching by Anand Sir is also nice. The flexibility which they provide makes me very happy.”

Mesba Bharatiya - Student, LIPSINDIA AI Digital Marketing Course Pune

Mesba Bharatiya

Student · LIPSINDIA

“I just completed this digital marketing course at LIPSINDIA and it has been a perfect step toward pursuing a career in digital marketing. The course provides a clear understanding of how to analyze data effectively and implement it strategically. It builds a strong foundation in both technical and practical aspects of marketing. A big thanks to Anand Sir and the LIPSINDIA team for constant support throughout the journey. They were helpful at every step from timely updates and reminders to ensuring a smooth learning experience.”

Rahul Mahajan - Student, Digital Marketing Course LIPS India Pune

Rahul Mahajan

Student · LIPSINDIA

“I recently completed a Digital Marketing course at LIPS India, and it was an excellent experience. The course was comprehensive, practical, and well structured. Anand Sir's clear explanations and real world insights made learning easy and engaging. I also appreciate Amrita Madam for being supportive and ensuring a smooth learning journey. I would highly recommend LIPS India to anyone looking to learn digital marketing in Pune.”

Deepika Gorana - Student, LIPS India Digital Marketing Training Pune

Deepika Gorana

Student · LIPSINDIA

“Learning at LIPS India was a game changer for me. Trainers explained every concept in a simple and practical way, making it easy to understand and apply. We worked on real projects which gave experience that textbooks cannot provide. I strongly recommend LIPS India for anyone looking to build a strong foundation in digital marketing. Thank you to Anand Kumar Sir for extensive teaching and support.”

Hetal Sadhu - Student, LIPS India Digital Marketing Course Camp Pune

Hetal Sadhu

Student · LIPSINDIA

“I had an excellent experience at LIPS India. The course is well structured, covering SEO, Google Ads, social media, and analytics with hands on practice. The best part is live projects and real time campaign management which gave practical exposure beyond theory. Faculty are knowledgeable, approachable, and supportive. The institute also provides flexibility with batch timings and guidance even after course completion. I highly recommend LIPS India to anyone looking to build a strong career in digital marketing in Pune.”

Meenakshi Lodaya - Student, LIPSINDIA Digital Marketing Course Pune

Meenakshi Lodaya

Student · LIPSINDIA

“Thank you to Anand Kumar Sir for extensive teaching. In this course I gained knowledge of many tools, practical applications, trending AI tools, and more. I recommend anyone who wants to gear up with digital marketing tools to join Anand Kumar Sir's class. He is polite, patient, and dedicated, and takes extra effort to make concepts clear. Thank you to Amrita Mam for coordinating well. Overall a very satisfactory educational institute.”

Rubi Singh - Student, LIPS India Digital Marketing Course Pune

Rubi Singh

Student · LIPSINDIA

“I recently completed a class with LIPS India and it has been an excellent learning journey. Sessions were well structured, combining theory and practical insights, making concepts easy to understand and apply. The trainer was experienced, approachable, and friendly, creating a positive learning environment. Doubts were addressed patiently and real life examples made sessions interactive and engaging. I recommend LIPS India to anyone who wants quality training with expert guidance.”

Tanishq Sharma - Student, Digital Marketing Course LIPS India Pune

Tanishq Sharma

Student · LIPSINDIA

“Joining the Digital Marketing course at LIPS India Pune was one of the best decisions for me. Anand Sir explains everything clearly and patiently. Thanks to Amrita Maam for backend support. The course is designed well and covers important topics in detail. I liked that they included AI tools and the latest digital platforms. It is not just theory, you learn how to apply everything in real projects. Personal attention to each student and post course support gives confidence to move ahead. It feels like a complete learning journey.”

Ishwari Tambe - Student, LIPS India Digital Marketing Training Pune

Ishwari Tambe

Student · LIPSINDIA

“LIPS India offers a well structured and practical learning experience. The program covers essential digital marketing concepts with real world applications, suitable for beginners and professionals. Trainers are knowledgeable and supportive, and the hands on approach helps build strong practical skills.”

Trupti Karamkar - Student, LIPSINDIA Digital Marketing Course Pune

Trupti Karamkar

Student · LIPSINDIA

“For a digital marketing career I would recommend LIPSINDIA academy. Instructors are experienced and have thorough knowledge of concepts. Doubts are cleared practically and Anand Sir makes sure the concept fits in your mind before proceeding to the next topic.”

Ankita Selokar - Student, LIPS India Digital Marketing Course Pune

Ankita Selokar

Student · LIPSINDIA

“Joining this digital marketing course was one of the best choices for my career. Everything was taught in a simple and practical way. Anand Sir ensured we understood topics clearly, explained step by step, and gave a deep understanding of how digital marketing works in real life. Overall it was an exciting and eye opening experience.”

Varun Chaudhari - Student, LIPS India Digital Marketing Course Pune

Varun Chaudhari

Student · LIPSINDIA

“I recently completed the digital marketing course at LIPS India and it was a wonderful learning experience. Anand Sir explained everything in a simple and practical way. I gained hands on experience with SEO, Google Ads, social media, and digital marketing tools. Thanks to the management team for arranging the batch as per my convenience. If you are looking for a digital marketing course in Camp Pune, you should consider LIPS India.”

Prathamesh Jadhav - Student, LIPSINDIA Digital Marketing Course Pune

Prathamesh Jadhav

Student · LIPSINDIA

“I completed the Digital Marketing course from LIPS India online batch and it was a really good experience. The course covered SEO, Google Ads, social media, analytics, and more in a clear structured way. Anand Sir explained every topic simply and was always available to clear doubts. This course helped me build a strong foundation and I feel confident applying these skills in real world situations. I got placed soon after completing the course which was a great bonus.”

Ankit Manjarawala - Student, Advanced Digital Marketing Course LIPSINDIA

Ankit Manjarawala

Student · LIPSINDIA

“I completed my Advanced Digital Marketing course through LIPSIndia online and would recommend it to anyone interested in pursuing digital marketing. From basic fundamentals to advanced skills, mentorship by Anand Sir helped develop my capabilities with his professional experience and knowledge. His teaching methods and problem solving approach make this institute worth being a part of.”

Pooja Wadekar - Student, LIPS India Digital Marketing Course Pune

Pooja Wadekar

Student · LIPSINDIA

“I completed my digital marketing course with LIPS India and got selected in an interview within a week. I am thankful to Anand Sir for his teaching and for explaining again if you do not understand. The staff is also helpful with everything you need. I am glad I did my course here.”

Himanshu Akare - Student, AI Digital Marketing Course in Camp Pune

Himanshu Akare

Student · LIPSINDIA

“I recently completed the Digital Marketing course at LIPS India, and it was a genuinely great learning experience. The training is practical, well structured, and easy to understand even if you are starting from scratch. Anand Sir explains concepts with real examples, focuses on fundamentals, and also shares advanced industry level insights. He encouraged questions and made sure everyone's doubts were solved properly. I learned a lot and feel much more confident about digital marketing now. Highly recommended for anyone looking for a serious Digital Marketing course in Camp Pune.”

Arunkumar Chauhan - Working Professional, AI Digital Marketing Course Pune

Arunkumar Chauhan

Working Professional · LIPSINDIA

“I joined LIPS India for online live batches. Due to office commitments, I initially joined the 11:15 AM batch, but later shifted to the 7:30 PM to 9:30 PM evening batch. The batch flexibility is top notch. Amrita Maam was supportive and helped me shift smoothly. Classes were live on Zoom and very interactive. Anand Sir explained every concept clearly and practically, and I could ask doubts during class. Recorded videos were provided on the LMS which was useful for revision and practice later. I would definitely recommend LIPS India to anyone looking for an advanced digital marketing course in Pune.”

Rashmi Tiwari - Student, Digital Marketing Course LIPS India Pune

Rashmi Tiwari

Student · LIPSINDIA

“Studying at LIPS India has been a great learning experience. Anand Sir is extremely knowledgeable and thorough with every topic. He covered the latest updates and trends, making learning relevant and practical. I learned both traditional fundamentals and new age digital marketing concepts in depth. Even though I opted for online classes, I never felt the lack of face to face sessions. Classes were interactive and doubts were patiently cleared. This course has added strong value to my profile and I feel more confident and equipped after completing it. I highly recommend LIPS India and Anand Sir to anyone looking to build or upgrade their digital marketing skills.”

Madhav Soni - Student, Advanced Digital Marketing Course LIPSINDIA Pune

Madhav Soni

Student · LIPSINDIA

“I completed the Advanced Digital Marketing course from LIPSINDIA Institute, Pune and it was a great learning experience. The course is practical, well structured, and industry focused, covering important real world concepts. Trainers and faculty are knowledgeable and supportive, and Anand Sir explains topics clearly with real time examples. His guidance made the learning smooth and hands on. I would highly recommend this course to anyone serious about building a career in digital marketing in Pune.”

Jeel Mehta - Student, LIPS India Digital Marketing Course Pune

Jeel Mehta

Student · LIPSINDIA

“LIPS India Institute is very nice due to their flexibility and the facilities given by them. Coaching by Anand Sir is also nice. The flexibility which they provide makes me very happy.”

Mesba Bharatiya - Student, LIPSINDIA AI Digital Marketing Course Pune

Mesba Bharatiya

Student · LIPSINDIA

“I just completed this digital marketing course at LIPSINDIA and it has been a perfect step toward pursuing a career in digital marketing. The course provides a clear understanding of how to analyze data effectively and implement it strategically. It builds a strong foundation in both technical and practical aspects of marketing. A big thanks to Anand Sir and the LIPSINDIA team for constant support throughout the journey. They were helpful at every step from timely updates and reminders to ensuring a smooth learning experience.”

Rahul Mahajan - Student, Digital Marketing Course LIPS India Pune

Rahul Mahajan

Student · LIPSINDIA

“I recently completed a Digital Marketing course at LIPS India, and it was an excellent experience. The course was comprehensive, practical, and well structured. Anand Sir's clear explanations and real world insights made learning easy and engaging. I also appreciate Amrita Madam for being supportive and ensuring a smooth learning journey. I would highly recommend LIPS India to anyone looking to learn digital marketing in Pune.”

Deepika Gorana - Student, LIPS India Digital Marketing Training Pune

Deepika Gorana

Student · LIPSINDIA

“Learning at LIPS India was a game changer for me. Trainers explained every concept in a simple and practical way, making it easy to understand and apply. We worked on real projects which gave experience that textbooks cannot provide. I strongly recommend LIPS India for anyone looking to build a strong foundation in digital marketing. Thank you to Anand Kumar Sir for extensive teaching and support.”

Hetal Sadhu - Student, LIPS India Digital Marketing Course Camp Pune

Hetal Sadhu

Student · LIPSINDIA

“I had an excellent experience at LIPS India. The course is well structured, covering SEO, Google Ads, social media, and analytics with hands on practice. The best part is live projects and real time campaign management which gave practical exposure beyond theory. Faculty are knowledgeable, approachable, and supportive. The institute also provides flexibility with batch timings and guidance even after course completion. I highly recommend LIPS India to anyone looking to build a strong career in digital marketing in Pune.”

Meenakshi Lodaya - Student, LIPSINDIA Digital Marketing Course Pune

Meenakshi Lodaya

Student · LIPSINDIA

“Thank you to Anand Kumar Sir for extensive teaching. In this course I gained knowledge of many tools, practical applications, trending AI tools, and more. I recommend anyone who wants to gear up with digital marketing tools to join Anand Kumar Sir's class. He is polite, patient, and dedicated, and takes extra effort to make concepts clear. Thank you to Amrita Mam for coordinating well. Overall a very satisfactory educational institute.”

Rubi Singh - Student, LIPS India Digital Marketing Course Pune

Rubi Singh

Student · LIPSINDIA

“I recently completed a class with LIPS India and it has been an excellent learning journey. Sessions were well structured, combining theory and practical insights, making concepts easy to understand and apply. The trainer was experienced, approachable, and friendly, creating a positive learning environment. Doubts were addressed patiently and real life examples made sessions interactive and engaging. I recommend LIPS India to anyone who wants quality training with expert guidance.”

Tanishq Sharma - Student, Digital Marketing Course LIPS India Pune

Tanishq Sharma

Student · LIPSINDIA

“Joining the Digital Marketing course at LIPS India Pune was one of the best decisions for me. Anand Sir explains everything clearly and patiently. Thanks to Amrita Maam for backend support. The course is designed well and covers important topics in detail. I liked that they included AI tools and the latest digital platforms. It is not just theory, you learn how to apply everything in real projects. Personal attention to each student and post course support gives confidence to move ahead. It feels like a complete learning journey.”

Ishwari Tambe - Student, LIPS India Digital Marketing Training Pune

Ishwari Tambe

Student · LIPSINDIA

“LIPS India offers a well structured and practical learning experience. The program covers essential digital marketing concepts with real world applications, suitable for beginners and professionals. Trainers are knowledgeable and supportive, and the hands on approach helps build strong practical skills.”

Trupti Karamkar - Student, LIPSINDIA Digital Marketing Course Pune

Trupti Karamkar

Student · LIPSINDIA

“For a digital marketing career I would recommend LIPSINDIA academy. Instructors are experienced and have thorough knowledge of concepts. Doubts are cleared practically and Anand Sir makes sure the concept fits in your mind before proceeding to the next topic.”

Ankita Selokar - Student, LIPS India Digital Marketing Course Pune

Ankita Selokar

Student · LIPSINDIA

“Joining this digital marketing course was one of the best choices for my career. Everything was taught in a simple and practical way. Anand Sir ensured we understood topics clearly, explained step by step, and gave a deep understanding of how digital marketing works in real life. Overall it was an exciting and eye opening experience.”

Varun Chaudhari - Student, LIPS India Digital Marketing Course Pune

Varun Chaudhari

Student · LIPSINDIA

“I recently completed the digital marketing course at LIPS India and it was a wonderful learning experience. Anand Sir explained everything in a simple and practical way. I gained hands on experience with SEO, Google Ads, social media, and digital marketing tools. Thanks to the management team for arranging the batch as per my convenience. If you are looking for a digital marketing course in Camp Pune, you should consider LIPS India.”

Prathamesh Jadhav - Student, LIPSINDIA Digital Marketing Course Pune

Prathamesh Jadhav

Student · LIPSINDIA

“I completed the Digital Marketing course from LIPS India online batch and it was a really good experience. The course covered SEO, Google Ads, social media, analytics, and more in a clear structured way. Anand Sir explained every topic simply and was always available to clear doubts. This course helped me build a strong foundation and I feel confident applying these skills in real world situations. I got placed soon after completing the course which was a great bonus.”

Ankit Manjarawala - Student, Advanced Digital Marketing Course LIPSINDIA

Ankit Manjarawala

Student · LIPSINDIA

“I completed my Advanced Digital Marketing course through LIPSIndia online and would recommend it to anyone interested in pursuing digital marketing. From basic fundamentals to advanced skills, mentorship by Anand Sir helped develop my capabilities with his professional experience and knowledge. His teaching methods and problem solving approach make this institute worth being a part of.”

Pooja Wadekar - Student, LIPS India Digital Marketing Course Pune

Pooja Wadekar

Student · LIPSINDIA

“I completed my digital marketing course with LIPS India and got selected in an interview within a week. I am thankful to Anand Sir for his teaching and for explaining again if you do not understand. The staff is also helpful with everything you need. I am glad I did my course here.”

Himanshu Akare - Student, AI Digital Marketing Course in Camp Pune

Himanshu Akare

Student · LIPSINDIA

“I recently completed the Digital Marketing course at LIPS India, and it was a genuinely great learning experience. The training is practical, well structured, and easy to understand even if you are starting from scratch. Anand Sir explains concepts with real examples, focuses on fundamentals, and also shares advanced industry level insights. He encouraged questions and made sure everyone's doubts were solved properly. I learned a lot and feel much more confident about digital marketing now. Highly recommended for anyone looking for a serious Digital Marketing course in Camp Pune.”

Arunkumar Chauhan - Working Professional, AI Digital Marketing Course Pune

Arunkumar Chauhan

Working Professional · LIPSINDIA

“I joined LIPS India for online live batches. Due to office commitments, I initially joined the 11:15 AM batch, but later shifted to the 7:30 PM to 9:30 PM evening batch. The batch flexibility is top notch. Amrita Maam was supportive and helped me shift smoothly. Classes were live on Zoom and very interactive. Anand Sir explained every concept clearly and practically, and I could ask doubts during class. Recorded videos were provided on the LMS which was useful for revision and practice later. I would definitely recommend LIPS India to anyone looking for an advanced digital marketing course in Pune.”

Rashmi Tiwari - Student, Digital Marketing Course LIPS India Pune

Rashmi Tiwari

Student · LIPSINDIA

“Studying at LIPS India has been a great learning experience. Anand Sir is extremely knowledgeable and thorough with every topic. He covered the latest updates and trends, making learning relevant and practical. I learned both traditional fundamentals and new age digital marketing concepts in depth. Even though I opted for online classes, I never felt the lack of face to face sessions. Classes were interactive and doubts were patiently cleared. This course has added strong value to my profile and I feel more confident and equipped after completing it. I highly recommend LIPS India and Anand Sir to anyone looking to build or upgrade their digital marketing skills.”

Madhav Soni - Student, Advanced Digital Marketing Course LIPSINDIA Pune

Madhav Soni

Student · LIPSINDIA

“I completed the Advanced Digital Marketing course from LIPSINDIA Institute, Pune and it was a great learning experience. The course is practical, well structured, and industry focused, covering important real world concepts. Trainers and faculty are knowledgeable and supportive, and Anand Sir explains topics clearly with real time examples. His guidance made the learning smooth and hands on. I would highly recommend this course to anyone serious about building a career in digital marketing in Pune.”

Jeel Mehta - Student, LIPS India Digital Marketing Course Pune

Jeel Mehta

Student · LIPSINDIA

“LIPS India Institute is very nice due to their flexibility and the facilities given by them. Coaching by Anand Sir is also nice. The flexibility which they provide makes me very happy.”

Mesba Bharatiya - Student, LIPSINDIA AI Digital Marketing Course Pune

Mesba Bharatiya

Student · LIPSINDIA

“I just completed this digital marketing course at LIPSINDIA and it has been a perfect step toward pursuing a career in digital marketing. The course provides a clear understanding of how to analyze data effectively and implement it strategically. It builds a strong foundation in both technical and practical aspects of marketing. A big thanks to Anand Sir and the LIPSINDIA team for constant support throughout the journey. They were helpful at every step from timely updates and reminders to ensuring a smooth learning experience.”

Rahul Mahajan - Student, Digital Marketing Course LIPS India Pune

Rahul Mahajan

Student · LIPSINDIA

“I recently completed a Digital Marketing course at LIPS India, and it was an excellent experience. The course was comprehensive, practical, and well structured. Anand Sir's clear explanations and real world insights made learning easy and engaging. I also appreciate Amrita Madam for being supportive and ensuring a smooth learning journey. I would highly recommend LIPS India to anyone looking to learn digital marketing in Pune.”

Deepika Gorana - Student, LIPS India Digital Marketing Training Pune

Deepika Gorana

Student · LIPSINDIA

“Learning at LIPS India was a game changer for me. Trainers explained every concept in a simple and practical way, making it easy to understand and apply. We worked on real projects which gave experience that textbooks cannot provide. I strongly recommend LIPS India for anyone looking to build a strong foundation in digital marketing. Thank you to Anand Kumar Sir for extensive teaching and support.”

Hetal Sadhu - Student, LIPS India Digital Marketing Course Camp Pune

Hetal Sadhu

Student · LIPSINDIA

“I had an excellent experience at LIPS India. The course is well structured, covering SEO, Google Ads, social media, and analytics with hands on practice. The best part is live projects and real time campaign management which gave practical exposure beyond theory. Faculty are knowledgeable, approachable, and supportive. The institute also provides flexibility with batch timings and guidance even after course completion. I highly recommend LIPS India to anyone looking to build a strong career in digital marketing in Pune.”

Meenakshi Lodaya - Student, LIPSINDIA Digital Marketing Course Pune

Meenakshi Lodaya

Student · LIPSINDIA

“Thank you to Anand Kumar Sir for extensive teaching. In this course I gained knowledge of many tools, practical applications, trending AI tools, and more. I recommend anyone who wants to gear up with digital marketing tools to join Anand Kumar Sir's class. He is polite, patient, and dedicated, and takes extra effort to make concepts clear. Thank you to Amrita Mam for coordinating well. Overall a very satisfactory educational institute.”

Rubi Singh - Student, LIPS India Digital Marketing Course Pune

Rubi Singh

Student · LIPSINDIA

“I recently completed a class with LIPS India and it has been an excellent learning journey. Sessions were well structured, combining theory and practical insights, making concepts easy to understand and apply. The trainer was experienced, approachable, and friendly, creating a positive learning environment. Doubts were addressed patiently and real life examples made sessions interactive and engaging. I recommend LIPS India to anyone who wants quality training with expert guidance.”

Tanishq Sharma - Student, Digital Marketing Course LIPS India Pune

Tanishq Sharma

Student · LIPSINDIA

“Joining the Digital Marketing course at LIPS India Pune was one of the best decisions for me. Anand Sir explains everything clearly and patiently. Thanks to Amrita Maam for backend support. The course is designed well and covers important topics in detail. I liked that they included AI tools and the latest digital platforms. It is not just theory, you learn how to apply everything in real projects. Personal attention to each student and post course support gives confidence to move ahead. It feels like a complete learning journey.”

Ishwari Tambe - Student, LIPS India Digital Marketing Training Pune

Ishwari Tambe

Student · LIPSINDIA

“LIPS India offers a well structured and practical learning experience. The program covers essential digital marketing concepts with real world applications, suitable for beginners and professionals. Trainers are knowledgeable and supportive, and the hands on approach helps build strong practical skills.”

Trupti Karamkar - Student, LIPSINDIA Digital Marketing Course Pune

Trupti Karamkar

Student · LIPSINDIA

“For a digital marketing career I would recommend LIPSINDIA academy. Instructors are experienced and have thorough knowledge of concepts. Doubts are cleared practically and Anand Sir makes sure the concept fits in your mind before proceeding to the next topic.”

Ankita Selokar - Student, LIPS India Digital Marketing Course Pune

Ankita Selokar

Student · LIPSINDIA

“Joining this digital marketing course was one of the best choices for my career. Everything was taught in a simple and practical way. Anand Sir ensured we understood topics clearly, explained step by step, and gave a deep understanding of how digital marketing works in real life. Overall it was an exciting and eye opening experience.”

Varun Chaudhari - Student, LIPS India Digital Marketing Course Pune

Varun Chaudhari

Student · LIPSINDIA

“I recently completed the digital marketing course at LIPS India and it was a wonderful learning experience. Anand Sir explained everything in a simple and practical way. I gained hands on experience with SEO, Google Ads, social media, and digital marketing tools. Thanks to the management team for arranging the batch as per my convenience. If you are looking for a digital marketing course in Camp Pune, you should consider LIPS India.”

Prathamesh Jadhav - Student, LIPSINDIA Digital Marketing Course Pune

Prathamesh Jadhav

Student · LIPSINDIA

“I completed the Digital Marketing course from LIPS India online batch and it was a really good experience. The course covered SEO, Google Ads, social media, analytics, and more in a clear structured way. Anand Sir explained every topic simply and was always available to clear doubts. This course helped me build a strong foundation and I feel confident applying these skills in real world situations. I got placed soon after completing the course which was a great bonus.”

Ankit Manjarawala - Student, Advanced Digital Marketing Course LIPSINDIA

Ankit Manjarawala

Student · LIPSINDIA

“I completed my Advanced Digital Marketing course through LIPSIndia online and would recommend it to anyone interested in pursuing digital marketing. From basic fundamentals to advanced skills, mentorship by Anand Sir helped develop my capabilities with his professional experience and knowledge. His teaching methods and problem solving approach make this institute worth being a part of.”

Pooja Wadekar - Student, LIPS India Digital Marketing Course Pune

Pooja Wadekar

Student · LIPSINDIA

“I completed my digital marketing course with LIPS India and got selected in an interview within a week. I am thankful to Anand Sir for his teaching and for explaining again if you do not understand. The staff is also helpful with everything you need. I am glad I did my course here.”

Himanshu Akare - Student, AI Digital Marketing Course in Camp Pune

Himanshu Akare

Student · LIPSINDIA

“I recently completed the Digital Marketing course at LIPS India, and it was a genuinely great learning experience. The training is practical, well structured, and easy to understand even if you are starting from scratch. Anand Sir explains concepts with real examples, focuses on fundamentals, and also shares advanced industry level insights. He encouraged questions and made sure everyone's doubts were solved properly. I learned a lot and feel much more confident about digital marketing now. Highly recommended for anyone looking for a serious Digital Marketing course in Camp Pune.”

Arunkumar Chauhan - Working Professional, AI Digital Marketing Course Pune

Arunkumar Chauhan

Working Professional · LIPSINDIA

“I joined LIPS India for online live batches. Due to office commitments, I initially joined the 11:15 AM batch, but later shifted to the 7:30 PM to 9:30 PM evening batch. The batch flexibility is top notch. Amrita Maam was supportive and helped me shift smoothly. Classes were live on Zoom and very interactive. Anand Sir explained every concept clearly and practically, and I could ask doubts during class. Recorded videos were provided on the LMS which was useful for revision and practice later. I would definitely recommend LIPS India to anyone looking for an advanced digital marketing course in Pune.”

Rashmi Tiwari - Student, Digital Marketing Course LIPS India Pune

Rashmi Tiwari

Student · LIPSINDIA

“Studying at LIPS India has been a great learning experience. Anand Sir is extremely knowledgeable and thorough with every topic. He covered the latest updates and trends, making learning relevant and practical. I learned both traditional fundamentals and new age digital marketing concepts in depth. Even though I opted for online classes, I never felt the lack of face to face sessions. Classes were interactive and doubts were patiently cleared. This course has added strong value to my profile and I feel more confident and equipped after completing it. I highly recommend LIPS India and Anand Sir to anyone looking to build or upgrade their digital marketing skills.”

Madhav Soni - Student, Advanced Digital Marketing Course LIPSINDIA Pune

Madhav Soni

Student · LIPSINDIA

“I completed the Advanced Digital Marketing course from LIPSINDIA Institute, Pune and it was a great learning experience. The course is practical, well structured, and industry focused, covering important real world concepts. Trainers and faculty are knowledgeable and supportive, and Anand Sir explains topics clearly with real time examples. His guidance made the learning smooth and hands on. I would highly recommend this course to anyone serious about building a career in digital marketing in Pune.”

Jeel Mehta - Student, LIPS India Digital Marketing Course Pune

Jeel Mehta

Student · LIPSINDIA

“LIPS India Institute is very nice due to their flexibility and the facilities given by them. Coaching by Anand Sir is also nice. The flexibility which they provide makes me very happy.”

Mesba Bharatiya - Student, LIPSINDIA AI Digital Marketing Course Pune

Mesba Bharatiya

Student · LIPSINDIA

“I just completed this digital marketing course at LIPSINDIA and it has been a perfect step toward pursuing a career in digital marketing. The course provides a clear understanding of how to analyze data effectively and implement it strategically. It builds a strong foundation in both technical and practical aspects of marketing. A big thanks to Anand Sir and the LIPSINDIA team for constant support throughout the journey. They were helpful at every step from timely updates and reminders to ensuring a smooth learning experience.”

Rahul Mahajan - Student, Digital Marketing Course LIPS India Pune

Rahul Mahajan

Student · LIPSINDIA

“I recently completed a Digital Marketing course at LIPS India, and it was an excellent experience. The course was comprehensive, practical, and well structured. Anand Sir's clear explanations and real world insights made learning easy and engaging. I also appreciate Amrita Madam for being supportive and ensuring a smooth learning journey. I would highly recommend LIPS India to anyone looking to learn digital marketing in Pune.”

Deepika Gorana - Student, LIPS India Digital Marketing Training Pune

Deepika Gorana

Student · LIPSINDIA

“Learning at LIPS India was a game changer for me. Trainers explained every concept in a simple and practical way, making it easy to understand and apply. We worked on real projects which gave experience that textbooks cannot provide. I strongly recommend LIPS India for anyone looking to build a strong foundation in digital marketing. Thank you to Anand Kumar Sir for extensive teaching and support.”

Hetal Sadhu - Student, LIPS India Digital Marketing Course Camp Pune

Hetal Sadhu

Student · LIPSINDIA

“I had an excellent experience at LIPS India. The course is well structured, covering SEO, Google Ads, social media, and analytics with hands on practice. The best part is live projects and real time campaign management which gave practical exposure beyond theory. Faculty are knowledgeable, approachable, and supportive. The institute also provides flexibility with batch timings and guidance even after course completion. I highly recommend LIPS India to anyone looking to build a strong career in digital marketing in Pune.”

Meenakshi Lodaya - Student, LIPSINDIA Digital Marketing Course Pune

Meenakshi Lodaya

Student · LIPSINDIA

“Thank you to Anand Kumar Sir for extensive teaching. In this course I gained knowledge of many tools, practical applications, trending AI tools, and more. I recommend anyone who wants to gear up with digital marketing tools to join Anand Kumar Sir's class. He is polite, patient, and dedicated, and takes extra effort to make concepts clear. Thank you to Amrita Mam for coordinating well. Overall a very satisfactory educational institute.”

Rubi Singh - Student, LIPS India Digital Marketing Course Pune

Rubi Singh

Student · LIPSINDIA

“I recently completed a class with LIPS India and it has been an excellent learning journey. Sessions were well structured, combining theory and practical insights, making concepts easy to understand and apply. The trainer was experienced, approachable, and friendly, creating a positive learning environment. Doubts were addressed patiently and real life examples made sessions interactive and engaging. I recommend LIPS India to anyone who wants quality training with expert guidance.”

Tanishq Sharma - Student, Digital Marketing Course LIPS India Pune

Tanishq Sharma

Student · LIPSINDIA

“Joining the Digital Marketing course at LIPS India Pune was one of the best decisions for me. Anand Sir explains everything clearly and patiently. Thanks to Amrita Maam for backend support. The course is designed well and covers important topics in detail. I liked that they included AI tools and the latest digital platforms. It is not just theory, you learn how to apply everything in real projects. Personal attention to each student and post course support gives confidence to move ahead. It feels like a complete learning journey.”

Ishwari Tambe - Student, LIPS India Digital Marketing Training Pune

Ishwari Tambe

Student · LIPSINDIA

“LIPS India offers a well structured and practical learning experience. The program covers essential digital marketing concepts with real world applications, suitable for beginners and professionals. Trainers are knowledgeable and supportive, and the hands on approach helps build strong practical skills.”

Trupti Karamkar - Student, LIPSINDIA Digital Marketing Course Pune

Trupti Karamkar

Student · LIPSINDIA

“For a digital marketing career I would recommend LIPSINDIA academy. Instructors are experienced and have thorough knowledge of concepts. Doubts are cleared practically and Anand Sir makes sure the concept fits in your mind before proceeding to the next topic.”

Ankita Selokar - Student, LIPS India Digital Marketing Course Pune

Ankita Selokar

Student · LIPSINDIA

“Joining this digital marketing course was one of the best choices for my career. Everything was taught in a simple and practical way. Anand Sir ensured we understood topics clearly, explained step by step, and gave a deep understanding of how digital marketing works in real life. Overall it was an exciting and eye opening experience.”

Varun Chaudhari - Student, LIPS India Digital Marketing Course Pune

Varun Chaudhari

Student · LIPSINDIA

“I recently completed the digital marketing course at LIPS India and it was a wonderful learning experience. Anand Sir explained everything in a simple and practical way. I gained hands on experience with SEO, Google Ads, social media, and digital marketing tools. Thanks to the management team for arranging the batch as per my convenience. If you are looking for a digital marketing course in Camp Pune, you should consider LIPS India.”

Prathamesh Jadhav - Student, LIPSINDIA Digital Marketing Course Pune

Prathamesh Jadhav

Student · LIPSINDIA

“I completed the Digital Marketing course from LIPS India online batch and it was a really good experience. The course covered SEO, Google Ads, social media, analytics, and more in a clear structured way. Anand Sir explained every topic simply and was always available to clear doubts. This course helped me build a strong foundation and I feel confident applying these skills in real world situations. I got placed soon after completing the course which was a great bonus.”

Ankit Manjarawala - Student, Advanced Digital Marketing Course LIPSINDIA

Ankit Manjarawala

Student · LIPSINDIA

“I completed my Advanced Digital Marketing course through LIPSIndia online and would recommend it to anyone interested in pursuing digital marketing. From basic fundamentals to advanced skills, mentorship by Anand Sir helped develop my capabilities with his professional experience and knowledge. His teaching methods and problem solving approach make this institute worth being a part of.”

Pooja Wadekar - Student, LIPS India Digital Marketing Course Pune

Pooja Wadekar

Student · LIPSINDIA

“I completed my digital marketing course with LIPS India and got selected in an interview within a week. I am thankful to Anand Sir for his teaching and for explaining again if you do not understand. The staff is also helpful with everything you need. I am glad I did my course here.”

See It for Yourself

LIPSINDIA Student Experiences

Students talk about their experience. You decide.

Select a topic
Real Students. Real Results. From Camp Pune.
Hear directly from students who completed the AI digital marketing course at LIPS India, Camp Pune — what they learned, how it changed their careers, and why they recommend it.
Watch on YouTube

Learn Digital Marketing Online from Anywhere in India

Explore the live online format, practical projects, current batch schedule and fee details with the LIPSINDIA team. LMS recordings support revision between sessions.

Online Course, Curriculum & Enrolment FAQs

Find out how the live online program works, what you will practise and which tools are used.

  • Yes. Live online participation is available across India, with LMS recordings for revision. Ask the team for current batch dates, session timings and support details.

  • Digital marketing foundations, Google Ads, SEO, AEO, social campaigns, GA4, Google Tag Manager, analytics, CRO, ecommerce, AI-assisted content and marketing automation.

  • Guided work may include Claude Code, Codex, Gemini, Google Colab, SERP API, n8n, Zapier, APIs, webhooks, Google Cloud Console, BigQuery, SQL, Google Data Studio (now Looker Studio), Excel, Freepik, Google Flow and WooCommerce. Tool or paid-account access can vary by batch; confirm current inclusions with the team.

  • No. AI is applied to digital and performance marketing tasks across data, creativity, content and automation. You also learn Google Ads, SEO, AEO, social campaigns, tracking, CRO, pop-ups and ecommerce.

  • Yes. The curriculum includes guided exercises and projects for campaign planning, content creation, tracking, reporting, automation, conversion optimisation and ecommerce workflows.

How to Choose the Right Online Learning Path

Before enrolling, compare the teaching format, project evidence, trainer feedback, tool costs and career support—not just a list of modules or AI logos.

A decision checklist

Check how classes run

Confirm live days and timings, online participation, recordings, catch-up options and the weekly practice time you will need.

Ask to see a real project brief

Request the brief, a sample student output and the review criteria. Ask whether campaign practice uses live accounts and ad spend or a guided simulation.

Follow the measurement work

Check whether you will connect campaign activity to GTM/GA4 events, leads, dashboards and a decision about what to improve.

Separate tuition from tool costs

Ask which subscriptions, API credits, ad spend, certificates and LMS access are included, limited or paid separately.

Get career support in writing

Clarify whether support means portfolio feedback, resume review, interview practice or referrals. Treat placement assistance separately from a job guarantee.

Questions worth asking

LIPSINDIA lists live online participation across India and LMS recordings for revision. Ask for the next batch dates, session timings, weekly schedule and how missed classes are handled.

Ask to see project briefs for campaign planning, SEO/AEO research, conversion tracking, reporting, CRO and automation. Confirm which outputs are individual, which are guided, and what feedback you receive.

Ask whether your cohort works in a live business account, a sandbox or a simulation; who controls the account; what spend is expected; and whether campaign results are available for analysis.

Look for practice with Google Tag Manager and GA4 events, campaign sources, lead quality, dashboards and follow-up—not only setting up ads. Ask to see the tracking and reporting deliverables.

Ask how tools such as Claude Code, Codex, Gemini, Google Colab, Google Flow and Freepik are used at specific steps: research, creative work, content, analysis or automation, with human review.

The syllabus names tools such as SERP API, n8n, Zapier, BigQuery and Freepik, but account access and paid plans may vary. Ask for a written list of included accounts, student-paid subscriptions, credits and usage limits.

Some programs publish hands-on assignments, case studies, live campaigns or brand projects. Compare current syllabi and sample briefs: what you personally build, how work is reviewed, how results are measured, what software costs extra, and whether automation and integrations are included. Don’t judge by tool lists or project counts alone.

Ask for the current total fee, offer validity, taxes, instalment and refund terms, tool costs, certificates, and the exact placement-assistance services. Request the details in writing before enrolling.

Performance Marketing Skills You Can Apply

Practise digital and performance marketing across campaigns, measurement, conversion improvement and follow-up—with AI tools applied where they help.

Analytics dashboard for marketing data and campaign performance

Analytics: Track → Measure → Improve

  • GA4 reporting, funnels, traffic sources and lead analysis
  • BigQuery, SQL, Google Data Studio / Looker Studio and Excel
  • Explain a result and identify the next performance question.
Google Tag Manager and conversion tracking workflow

Tracking & Attribution

  • Google Tag Manager events, variables and conversion tracking
  • Connect website actions with GA4 and advertising platforms
  • Test tags and data quality before making campaign decisions.
Paid media campaign performance analysis

Google Ads + Social Campaigns

  • Google Ads strategy, search, display, targeting and optimisation
  • Meta and social campaign structure, creative testing and remarketing
  • Match the campaign message, landing page and conversion signal.
Conversion rate optimisation and visitor behaviour analytics

CRO, Pop-ups & Behaviour Analytics

  • Landing-page clarity, forms, pop-ups and personalisation
  • Heatmaps, session recordings, funnels and friction points
  • Plan A/B tests and assess results before keeping a change.
Ecommerce marketing automation workflow

Ecommerce + Marketing Automation

  • WooCommerce practice, ecommerce CRO and custom plugin concepts
  • n8n, Zapier, APIs and webhooks for connected workflows
  • Email, WhatsApp and CRM follow-up with measurable hand-offs.

Choose a Learning Goal That Fits Your Background

Decide what you need to be able to show or improve: a first portfolio, stronger campaign measurement, better client delivery, or a clearer business funnel.

College student learning practical AI digital marketing

Students and fresh graduates

  • Build a campaign brief, landing-page plan, tracking map and performance report you can explain in an interview.
  • Ask how individual work is reviewed and which project outputs you may include in a portfolio.
Working professional upskilling in analytics automation and AI

Working professionals and career switchers

  • Connect your existing experience to Google/Meta campaigns, GA4/GTM measurement, CRO and automated follow-up.
  • Check live batch timings, practice hours and recording access against your work schedule.
Digital marketer analysing attribution and conversion tracking

Practising marketers and agency teams

  • Practise debugging events, reading lead quality, joining campaign data and automating reporting or CRM hand-offs.
  • Ask whether exercises use your own client account, a sandbox or a guided sample—and who pays campaign spend.
Entrepreneur using AI marketing and automation for growth

Entrepreneurs and business owners

  • Map one lead or purchase journey from audience and offer to landing page, measurement and customer follow-up.
  • Explore CRO, pop-ups, WooCommerce and WhatsApp/CRM workflows; confirm what the batch helps you implement.

Practical Online Learning with Marketing at the Centre

Build core digital and performance marketing skills, then use AI and technical tools to support the work.

Practical learning

✓

Digital and performance marketing

Learn Google Ads, SEO, AEO, social campaigns, landing pages, measurement, CRO and follow-up as connected parts of the customer journey.

✓

AI across four practical areas

Apply AI to data, creativity, content and automation—not as a tool list detached from marketing goals.

✓

Hands-on portfolio work

Practise with briefs, campaign exercises, dashboards and workflows. Keep the reasoning and checks behind your work.

Learning support

✓

Live online across India

Attend live online classes from anywhere in India and use LMS recordings for revision. Confirm current timings with the team.

✓

Trainer guidance and doubt-solving

Bring implementation questions and test the gap between intended tracking or automation and the actual output.

✓

Career and business applications

Placement assistance supports your job search. Business owners can apply the skills to their own marketing; jobs and business returns are not guaranteed.

Hands-on Projects Across the Marketing Journey

Build guided projects that connect digital marketing with AI-assisted data, creative work, content and automation. Project exercises help you practise; they do not promise a specific client outcome.

Guided Hands-on Project

SEO & AEO Search Intelligence

Use a SERP API, Google Colab and SQL to organise search results, questions and competitor signals. Practise a responsible workflow on permitted public sources, then turn verified findings into SEO and AEO opportunities.

Tools Used

  • SERP API
  • Google Colab
  • SQL
  • Scraping workflow
  • SEO / AEO
Search engine optimisation and answer engine research workflow
What You'll Practise
Search intent research Competitor and question analysis SEO/AEO content briefs
Guided Hands-on Project

Performance Marketing Campaign Lab

Plan a campaign around an audience, offer and measurable action. Practise Google Ads and social campaign structure, review results and use Excel to organise observations and next steps.

Tools Used

  • Google Ads
  • Meta Ads
  • Social campaigns
  • GA4
  • Excel
Paid media performance campaign analysis
What You'll Practise
Campaign structure Creative and audience testing Performance review
Guided Hands-on Project

Marketing Data & Dashboard Workflow

Explore how campaign and analytics data can move through Google Cloud Console and BigQuery. Use SQL, Excel and Google Data Studio (now Looker Studio) to organise and explain marketing performance.

Tools Used

  • Google Cloud Console
  • BigQuery
  • SQL
  • Google Data Studio / Looker Studio
  • Excel
Marketing analytics dashboard and reporting workflow
What You'll Practise
Data flow fundamentals Marketing SQL practice Dashboard interpretation
Guided Hands-on Project

Marketing Automation & Integration System

Map a lead journey and connect forms, CRM and follow-up using n8n or Zapier. Practise API and webhook concepts, field mapping, error checks and clear human hand-offs.

Tools Used

  • n8n
  • Zapier
  • APIs
  • Webhooks
  • CRM
Marketing automation and ecommerce workflow diagram
What You'll Practise
Workflow mapping Field and event mapping Testing and hand-offs
Guided Hands-on Project

AI Content Creation Engine

Turn a defined brief into content and creative directions for SEO, AEO, social and ads. Use Gemini, Google Flow and Freepik as part of the workflow, then review claims, audience fit and brand consistency.

Tools Used

  • Gemini
  • Google Flow
  • Freepik
  • Content workflow
  • Human review
AI-assisted digital content and creative production workflow
What You'll Practise
Research-to-brief workflow Content and creative variations Review before publishing
Guided Hands-on Project

Custom WooCommerce Plugin Project

Plan and prototype a custom WooCommerce plugin feature in a guided exercise. Use Claude Code or Codex to assist with code, then test the behaviour and explore how APIs or webhooks can connect the store with marketing workflows.

Tools Used

  • WooCommerce
  • Claude Code
  • Codex
  • APIs
  • Webhooks
WooCommerce ecommerce and marketing workflow
What You'll Practise
Feature planning Prototype and testing Ecommerce workflow integration
Guided Hands-on Project

Conversion Tracking System

Set up and test events for forms, calls, WhatsApp, campaign actions and ecommerce. Connect Google Tag Manager with GA4 and advertising measurement, then check event quality before reporting.

Tools Used

  • Google Tag Manager
  • GA4
  • Google Ads
  • Meta events
  • Data layer
Google Tag Manager event and conversion tracking setup
What You'll Practise
Event planning Form and CTA tracking Debugging and validation
Guided Hands-on Project

CRO & Lead Capture Experience

Review a landing page and identify friction in its offer, form or next step. Practise pop-up logic, behaviour analysis and experiment planning, and decide what to measure before changing the experience.

Tools Used

  • Landing pages
  • Pop-ups
  • Heatmaps
  • A/B testing
  • CRO
CRO and visitor behaviour analysis for landing pages
What You'll Practise
Journey review Popup and form logic Experiment planning
Guided Hands-on Project

AI Marketing Utility Build

Use Claude Code and Codex to build or adapt a small marketing utility such as a UTM builder, content helper or reporting aid. Apply structured data and API concepts where relevant, then test inputs and edge cases.

Tools Used

  • Claude Code
  • Codex
  • Google Colab
  • SQL
  • APIs
AI coding assistants used to build a practical marketing utility
What You'll Practise
Problem definition Guided build Testing and documentation

How LIPSINDIA Compares on Applied Marketing Work

Digital marketing programs vary in how they connect AI with practical marketing work. Compare the assignments, feedback and tools used across data, creativity, content, automation and campaign measurement.

LIPSINDIA published scope
What to check in any program

Ecommerce, CRO & Custom WooCommerce Development

Learn how store experience, conversion improvements and customer follow-up can work together.

WooCommerce Store Foundations

Build a WooCommerce store around product discovery, a clear offer and a straightforward purchase journey.

Store Strategy

CRO & Lead Capture

Practise landing-page improvements, forms, pop-ups and customer journey changes with a clear measurement plan.

Conversion Optimisation

Retention & Lifecycle

Use customer data and relevant follow-up to plan repeat-purchase and retention workflows.

Repeat Customers

Automation & Follow-up

Connect ecommerce activity with CRM, email or WhatsApp follow-up using appropriate tools and tested hand-offs.

Marketing Automation

Custom Plugin Creation

Plan and prototype custom WooCommerce plugin functionality in guided work, with attention to testing and store fit.

Custom Functionality

AI-Assisted Development

Use Claude Code and Codex to assist with a WooCommerce plugin or marketing utility, then review the code and test the result.

AI-Assisted Build
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