2024-digital marketing page-revised content -

Join with Basic or no skills

Looking for a career in Digital marketing In 2024

Give Yourself The power of Digital Marketing Operations @LIPSINDIA

Learn All digital marketing tools relevant for any digital marketer in 2024. learn setting up Marketing campaigns across platforms, data capturing, conversion enhancers, marketing automation, Dynamic story delivery across all digital assets, data collection enhancement,

Embrace The Essence of AI Data Driven Digital marketing

Learn Digital marketing analytics to draw actionable inights for marketing campaigns, story for customer journey, personalised Conversion enticers ,

Give yourself The Skills Just 5 % of Digital marketers Posess

Learn to make friends with AI for Generative Content story , For Data insights and strategy recommendation

Dont Just Learn For the sake of it, Grow Your Career better than 95% of your peers

Transform yourslef into a supermarketer Employable for any future looking busines

Dont Compromise on Your career
Foundational to Cutting-Edge
Data + Digital Marketing + AI + Programmatic + Ecomm

Website And Landing Page creation
Google ads
Social Media - Fb , Insta, Youtube, Linkedin
SEO Implementation
Marketing Automation
CRO For Growth hack
Programmatic
Social Listening And Curation

Website And Landing Page creation

Understanding Servers & Domains: Basics of website hosting and domain management.
WordPress Themes & Menu Settings: Using WordPress themes and configuring menus.
Plugins Utilization: Integrating and managing various WordPress plugins.
Elementor Page Builder: Designing custom pages with Elementor, using elements like images, videos, and carousels.
Design Replication & Responsive Layouts: Learning to replicate existing designs and create responsive web pages.
Import/Export Pages: Skills in transferring pages across domains.
Inbuilt Templates Usage: Employing pre-made templates for design efficiency.
Lead-Capturing Forms: Creating forms to capture visitor information.
URL Parameters Data Integration: Enhancing forms to gather additional data.
Live Website Creation: Each student receives server space to build and implement a website in real-time.

Google ads

Account Creation: Understanding the process of setting up Google Ads accounts.
Campaign Types: Insights into various campaign types available in Google Ads.
Search Settings: Detailed exploration of search campaign settings.
Bid Strategies: Learning different bidding strategies for effective campaign management.
Keyword Management: Techniques for choosing and managing keywords.
Ad Copy Guidelines: Guidance on creating effective ad copies, adhering to Google’s guidelines.
Keyword Planner Use: Utilization of Google’s Keyword Planner for campaign planning.
Practical Skills: Hands-on training in campaign creation, device management, and making adjustments in different ad formats including search, display, discovery, and video.
Advanced Modules: In-depth study of metric analysis, campaign structuring, quality score optimization, dynamic search ads, bulk editing, and remarketing strategies.
Live Campaign Creation: Students get the experience of creating live campaigns.

Social Media - Fb , Insta, Youtube, Linkedin

Strategy & Calendar Planning: Developing strategies and scheduling for Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Business Page Setup: Instructions on setting up business pages across platforms.
Messenger Automation: Automating responses and engagements.
Ad Campaign Structures: Understanding and creating ad campaigns.
Remarketing & Ad Formats: Techniques for remarketing and different ad formats.
Buyer Persona & Bid Strategies: Developing buyer personas and learning bid strategies.
Audience Optimization & Insights: Techniques for audience optimization and deriving insights.
Influencer & Hashtag Strategies: Implementing influencer marketing and hashtag strategies.
Bulk Campaign Creation: Managing and creating campaigns in bulk.
Competitor Analysis: Techniques for analyzing competitors.
Custom Conversion Tracking: Tracking conversions uniquely.
A/B Testing: Conducting tests to optimize campaigns.
Practical Application & Key Metrics Analysis: Emphasizing practical application and analyzing key metrics.
Programmatic Advertisement Strategies: Strategies for growth and performance through programmatic advertising.
Creating youtube channel- Cards, navigation within youtube channel, Increase Views, Increase search ranking

SEO Implementation

Site & Competition Analysis: Initial assessment of websites and competitors.
Keyword Research: Identifying effective keywords.
Web Content & Image Optimization: Enhancing website content and images for SEO.
Robots.txt & Sitemaps: Utilizing robots.txt and creating sitemaps.
Technical SEO: Addressing cannibalization, canonicalization, and targeting for international and multilingual audiences.
Link Types & Google Mapping: Understanding different link types and Google mapping.
Practical Skills: Forum posting, classifieds, link building via Q&A platforms, article/PR submissions, and guest blogging.
SEO Tools: Using Ahrefs, SEMrush, and Ubersuggest for competitor analysis, backlink checks, and traffic/keyword research.
Live Page Creation: Students create and optimize a live page for real-world SEO application.
Core Page Vital Optimization: Leveraging tools like 10 Web Booster for page performance.

Marketing Automation

Email Marketing
Introduction to Email Marketing
Email Marketing Strategy
Designing Effective Emails
Writing Compelling Email Copy
Email Automation
Analytics and Optimization
Email Marketing Compliance
WhatsApp Marketing
Introduction to WhatsApp Marketing
Creating a WhatsApp Marketing Strategy
Engaging with Customers on WhatsApp
WhatsApp Automation and Chatbots
Measuring WhatsApp Campaign Effectiveness
Complete Automation Features
Introduction to Marketing Automation
Automating Marketing Campaigns
Personalization and Segmentation in Automation based on email,chat ,web activity
Integrating Different Marketing Channels
Analytics and Reporting in Automation
Advanced Automation Techniques
Future Trends in Marketing Automation

CRO For Growth hack

CRO & Growth Hack
- Behavioral Personalization
- Contextual Personalization
- Demographic Personalization
- Psychographic Personalization
- Segmentation-Based Personalization
- Collaborative Filtering
- Predictive Personalization
- Journey-Based Personalization
- Real-Time Personalization
- AI-Driven Personalization

Programmatic

Programmatic
Introduction to Programmatic Advertising: Understanding what programmatic advertising is and its role in the digital landscape.
The Programmatic Ecosystem: Exploring where programmatic advertising fits within the broader digital advertising ecosystem.
Mechanics of Programmatic Advertising: Delving into how programmatic advertising works, including the technologies and processes involved.
Core Components of Programmatic Advertising: Understanding the roles of ad servers, publishers, and ad networks in programmatic advertising.
Metrics and Optimization in Programmatic Advertising: Learning what metrics are crucial for setting up and optimizing programmatic advertising campaigns.

Social Listening And Curation

Social Listening Tools can help in a lot many ways
Real-Time Monitoring
Sentiment Analysis
Competitor Analysis
Trend Identification
Customer Engagement
Influencer Collaboration
Market Research

More Power To You
AI Tools + Analytics
The Must Have Skills To Shape Your Career

Ecommerce
Advanced Automation Data Exchange
GA4 Analytics
Google Tag Manager
Looker studio
AI Tools For content
AI For Analysis And Reporting
Advanced Excel
SQL querry

Ecommerce

Woocommerce Installation and Setup: Configuring the WooCommerce plugin for e-commerce functionality.
Payment Gateway Integration: Setting up various payment methods.
Geofencing: Implementing location-based marketing and functionality.
Promotional Strategies: Including discounts, offers, and creating product bundles and variations.
Inventory Management: Setting up an inventory management module.
Billing and Invoicing: Integrating email and SMS for billing.
Product Add-ons and Wishlist: Enhancing product customization and wishlist features.
Affiliate Network Setup: Establishing an affiliate marketing network.
Wallet System and Loyalty Points: Implementing a wallet system for payments and rewarding customers with loyalty points.
Dynamic Discounting: Offering discounts on the shopping cart, individual products, and through referrals.
Social Sharing Discounts: Encouraging social media sharing for discounts.
Supplier and Vendor Management: Managing supplier and vendor registrations, inventory, payouts, and product uploads.
Shopify Features: Exploring features like discount creation, homepage customization, integration for dropshipping, and Justuno popup integration.

Advanced Automation Data Exchange

Enables data transfer between different platforms.
Webhooks concept and their usage
Setting wide range of triggers and actions for automation.
Customizable workflows for automating repetitive tasks and conditional flows

GA4 Analytics

Overview Report: Learning to navigate and understand the basic GA4 interface.
Full Reports: Delving into detailed analytics reports.
Sharing Reports: Methods to share analytics data.
Dashboards and Shortcuts Setup: Creating customized views and shortcuts for quick access.
Real-Time Tracking: Monitoring visitor activity as it happens.
Long-Term Statistics: Analyzing long-term data trends.
Visitor Activity Examination: Studying user interactions on the site.
Audience Insights: Understanding location, behaviors, demographics, and interests.
Content Optimization: Identifying popular keywords and analyzing visitor flow charts.
Engaged Traffic Study: Focusing on highly engaged users.
Goals and Funnels
- Creating and tracking specific objectives and the paths users take to complete these objectives.
Custom Reports for Lead Analysis: Crafting reports specifically for analyzing leads.

Google Tag Manager

Google Tag Manager Essentials
- Account Setup: Establishing a GTM account.
- Variable Understanding: Working with inbuilt and custom variables.
- Tag Setup: Creating tags for different purposes like Google Ads, Facebook Pixel, and other tools.
- Triggers: Setting up triggers for tag activation.
- Scroll Depth and Video Views Tracking: Implementing specialized tags.
- GA4 Integration: Linking GA4 with GTM for enhanced tracking.
- Event Creation for GA4: Developing specific events for analytics.
Advanced GA4 and GTM
- Selectors Understanding: Learning about the concept of selectors.
- Advanced Tracking: Setting up button click, section read, and custom URL parameter tracking.
- Data Layer Concept: Utilizing the data layer for advanced tracking.
- Goal Setup in GA4: Defining and tracking goals.
- Lead Capture: Implementing event tracking for lead capturing, including popup forms and thank you pages.
- Device ID Capturing: Gaining insights into user devices.
- Custom Dimensions and Metrics: Creating and using custom dimensions and metrics in GA4 for in-depth analysis.
- Multi-Domain Tracking: Managing analytics across multiple domains.

Looker studio

LOOKER STUDIO 💪💪
- What is Looker Studio and its capabilities
- Key features and functionalities
- Connecting to different data sources (Google Sheets, GA4, Facebook ads, Excel, etc.)
- Data transformation concepts
- Choosing the right chart type for your data
- Mathematical functions and calculations
- Formatting and customizing visualizations
- Creating filters and controls
- Designing effective dashboards
- Layout and organization best practices
- Sharing and collaborating on dashboards
- Data blending techniques for combining data from multiple sources
- Working with data joins and unions
- Creating custom field calculations and formulas
- Using parameters to create dynamic reports
- Advanced formatting and styling techniques
- Creating drill-downs and drill-throughs for deeper exploration
- Using filters, date pickers, and other controls for user interactivity
- Advanced sharing options and user permissions
- Embedding dashboards and reports

AI Tools For content

Text and Copywriting Tools
AI Graphic Design Tools
AI Video Creation and Editing Tools
AI Content Optimization Tools
AI Image Generation and Editing Tools
AI Music Generation Tools
AI Voice Generation and Editing Tools
AI Tools for Social Media Content

AI For Analysis And Reporting

Chatgpt for excel data analysis
AI Tools for preparing reports and dashboard
Chatgpt with google sheets.
Personalizing marketing strategies based on AI-driven consumer behavior analysis.
Optimizing campaign performance with AI-generated insights.
Improving decision-making processes with AI-assisted data interpretation.
Utilizing AI-driven tools for real-time data analysis

Advanced Excel

Excel Formulas and Functions

Formulas: SUM, AVERAGE, COUNT
Logical Functions: IF, AND, OR
Text Functions: CONCATENATE, LEFT, RIGHT, MID
Functions: VLOOKUP, HLOOKUP, INDEX, MATCH, FIND, SEARCH

Data Analysis Techniques

Sorting and Filtering Data
Using PivotTables for Data Analysis
Analyzing Data with PivotCharts
Conditional Formatting for Data Insights

Data Visualization

Creating Charts and Graphs
Designing Interactive Dashboards
chatgpt for excel advanced formulas

SQL querry

Creating and Dropping Databases, Retrieving Data From a Single and Multiple tables, Database linking, Select, Insert.
Joins
And Or Operators
Conditional Clauses
Logical Models
Foreign Keys

Whatsapp me the detailed DM Super League Course brochure

Digital Markegting Super League Course

Rs 45000

5 Months Course
LMS access
Learn what No Other Digital marketing Course In India Covers.

We created Smiles Stories And So Many Experience

The Most Elusive list of
Indemand DM Tools
Be Better Than 95% of Digital Marketers

Digital marketing Operations 25+ Tools In 20+ Areas Of Operation

SEM Tool

Complete indepth learning of google ads in our digital marketing course online In India

Social media marketing Tool

Not just scratching facebook ads manager our digital marketing training in Pune includes best practise for fb ads

Social media Management

Managing multiple social media pages needs social media maangement tool and our digital marketing course teaches you how to do it

Social Media marketing tool

Comprehensive training on creating effective ad campaigns, targeting strategies, analytics, content optimization, and leveraging

Website Analytics Tool

Google Analytics 4 is essential for any digital marketing course online in India for advanced insights into user behavior, cross-platform tracking, predictive analytics helping in data-driven decisions, optimize campaigns, and marketing performance

Smart Look- User Behaviour Visualisation

Any digital marketing course online In India is incomplete without training deep insights into user behavior through session recordings, heatmaps, and event tracking.

Google Tag Manager

Google Tag Manager is essential for any digital marketing course as it enables quick implementation of tracking codes, improves website performance, and enhances data accuracy for better marketing insights and decisions.

CRO Tool

Justuno training learn conversion metrics, lead generation, AOV improvement, ROAS optimization, and personalizes online user interactions

Marketing Automation Tool

"Explore Sendinblue's role in our course for mastering email campaigns, automation, and elevating customer engagement strategies."

Display Ad Server

"Learn to master display ad servers in our course, boosting digital marketing by optimizing ad placements for effective campaigns."

wordpress website

WordPress(content management tool) powers websites and blogs, used by millions globally for its user-friendly interface, flexibility, and customizable features.

Youtube

YouTube channel marketing leverages video content for brand promotion, audience engagement, SEO enhancement, and monetization opportunities on a global platform

SEO keyword research Tool

SEO research tools analyze keywords, track website performance, conduct competitor analysis, audit site health, and optimize content. You will be learning many such tools in our course .

SEO Tool

"Learn SEO tools for visibility, keyword optimization, competition analysis, and performance tracking in digital marketing."

Competitor mapping Tool

Competition mapping tools like Ahref's is a go-to tool in SEO, helping understand competitors, keywords, and boost website ranking for success."

AI Content creation tool

New content creation tools like Chat GPT transforms digital marketing with advanced AI-powered interactions, optimizing customer engagement and content creation strategies." and you can learn this in our digital marketing course in Pune

Whatsapp For Business

"Unlock the Power of WhatsApp Marketing Strategies in our Comprehensive Digital Marketing Course - Drive Engagement, Growth, and Results!"

Image Content Creation

Become a Canva expert and learn in our Digital Marketing to unleash visual creativity, craft compelling content, and ace brand communication strategies.

social listening & content curation

"Use social listening tools like social searcher , Awario for insights and create curated content that connects well in successful digital marketing strategies."

linkedin B2B Marketing

" LinkedIn Platform is widely used for B2B marketing to build professional networks, nurture connections, and expand business opportunities effectively."

Twitter

"In our course, harness the power of Twitter for engaging audiences, building relationships, and driving impactful digital marketing."

AI Video content creation tool

"AI content tools like lumen 5 elevate digital marketing via efficiency, personalization, data insights, SEO optimization, consistency, and multichannel adaptation capabilities."

Webpage Design Tool

"Utilize Elementor's robust features for website creation and optimization in our comprehensive digital marketing course for practical skill-building."

Zoho Sales IQ

Zoho SalesIQ is a real-time customer engagement and analytics platform that helps businesses track visitor activity, engage potential customers through live chat, and gain insights to improve sales strategies and customer service efficiency

Ecomm + Ai Content + AI Analytics 10+ Tools Covering 7+ Very Important Areas of marketing

Ecommerce tool

WooCommerce is an open-source, customizable eCommerce platform for WordPress. It enables easy online store creation with features for product management, secure payments, and shipping. Its user-friendliness and extensive plugin and theme options make it widely popular.

Ecommerce tool

Shopify is a comprehensive e-commerce platform that allows individuals and businesses to create online stores. It offers a range of customizable templates, secure payment options, inventory management, marketing tools, and analytics, facilitating easy setup and management of online retail operations.

Data Visualisation Tool

As a digital marketer you will need data visualisation tools to use for interpretation and optimisation of marketing campaigns

My sql Database and query

Understanding database structure, tables, and SQL queries is essential for digital marketers to drive data-driven decisions, personalize marketing efforts, optimize campaigns, integrate tools, generate insights, and automate processes for effective, scalable strategies.

Excel

The world s most widely used tool for data analysis. Learn all functions , calculations and usage in data analysis. I must have skill for any digital marketer

AI For Analytics

How to use chatgpt for data analysis in excel and google sheets . How to create data dashboards using chatgpt

Advanced Automation Workflow Connectors

Integrately is an automation tool that allows easy integration of various online applications to streamline workflows. It offers one-click automation setup, supports numerous apps, and enables users to create custom workflows, enhancing productivity and efficiency in managing business processes.

AI Text To Video,Voice And Image generation

Learn tools like Midjourney, leonardo , Runway ml, Elevenlabs, Moonvalley to generate images and video from text.

Visual Analytics Tools

Smartlook offers insightful web analytics through session recordings, heatmaps, event tracking, and conversion funnels for enhanced user experience optimization

Data Analytics Tools

Our digital marketing course includes learningGA4. The most advanced content you will find across any courses.

Data Collection Tool

we bet no other digital marketing course in Indian trains as much we train in google tag manager. the most proficient level tracking setup

Take The Challenge 45+Tools

35+ Different Use No Other Course In India Offers

Compare With Any Other course

Whatsapp me the detailed DM Super League Course brochure

Anand - The Trainer : IIT Alumni Trained 9k+ Marketers

FOUNDER - Director Of LIPSINDIA, An IIT Roorkee alumni with a cumulative 21 years of experience in Ecommerce, Digital Marketing, Entrepreneurship, marketing strategies and communication, Data analytics and Data Science.
Worked as Business Head For a VC Funded healthcare startup as an equity partner , set up e-commerce from scratch , worked on digital marketing campaign’s with country’s top ad agencies and FMHG brands
Besides a trainer he is also an advisor and consultant to Brands on digital marketing GO TO DIGITAL STRATEGY
Trained Over 8000+ Digital Marketers, 500+ Entrepreneurs 200+ Senior Level Executives

LIPSINDIA Digital Marketing Course Advantage

150+ Hours of Advanced Learning

Live Website Creation & Design:

Learning and applying SEO strategies in real-time.

Practical experience in running live campaigns.

Training by an IIT alumni with over 20 years of experience

Ongoing support and guidance in job placement

Access to online recorded content for future reference

Hybrid Learning of classroom and online learning.

Query Resolution: Support during and after the course

Option to revise the entire course or specific parts multiple times.

Choose Wisely, Avoid Regrets
Compare and Invest in the Best
Your Time and Money Deserve More Than Just Any Choices

INR 32000-38000

Live website Creation
Dynamic Content Personalisation
Google ads Basic, Advanced and programmatic
FB and Insta Ads Fundamentals, Advanced and programmatic
CRO Strategies and Tools
GA4 advanced setup
Google Tag manager Advanced
AI for analytics and reporting and dahboards
Webhooks and data connectors
AI tool for Text, Video, Image creation
Social media Content strategy
Social Media Monitoring and Management
Full functional Ecommerce website creation
Adservers for Display and programmatic concepts
Advanced Marketing Automation using email , whatsapp, sms

> INR 100000

Live website Creation
Dynamic Content Personalisation
Google ads Basic,
Advanced
FB and Insta Ads Fundamentals, Advanced
Basic CRO Strategies
GA4 advanced setup
Google Tag manager Advanced
AI for analytics and reporting and dahboards
Webhooks and data connectors
AI tool for Text, and video
Social media Content strategy
Social Media Management And Monitoring
Ecommerce website creation partial
Adservers for Display and programmatic concepts
Partial Marketing Automation using email , whatsapp, sms

< INR 50000

Live website Creation
Dynamic Content Personalisation
Google ads Basic,
Advanced
FB and Insta Ads Fundamentals, Advanced
CRO Strategies and Tools
GA4 advanced setup
Google Tag manager Advanced
AI for analytics and reporting and dahboards
Webhooks and data connectors
AI tool for Text,
Social media Content strategy
Social Media Management
Full functional Ecommerce website creation
Adservers for Display and programmatic concepts
Advanced Marketing Automation using email , whatsapp, sms

Act Wise Before You Commit Elsewhere, Don't Risk Missing Out on Exploring India's Most Updated Digital Marketing Course for 2024
The Future of AI and Data-Driven Learning Awaits You!
You take decisions Just Once

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