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In Todays world no digital marketing course can be complete without inclusion of AI. AI continues to grow as an integral part of any digital marketers career in India.
Understanding key metrics vis a vis search term report, auction insights, day and time data, demographics, device
Why MCC and how many accounts
How to structure your campaigns
keyword quality score optimisation
Bid adjustments for schedule, age, gender
Dynamic search ads (DSA) when , how and why
Dynamic keyword insertion (DKI), countdown ads
search Campaign creation using keyword planner
using keyword planner for forecasting and planning
Understanding keymetrics: impressions share for (search,display,video) , ideal CTR, reach metrics, conversion metrics
1.Programmatic advertisement across search, display and video campaigns
2.setting url tracking parameters – default and custom
A/B testing – bid strategies and audiences
1.Understanding concept of selectors
2. Button click tracking setup
1. Instagram business page
2. Instagram messenger and automation
3. Instagram ads through Facebook ads manager vs Instagram ads through Instagram App
Instagram Audience
Remarketing on Instagram
Targeting different ad formats on instagram
Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers
All tags implementation
Every digital marketing course should include training on leveraging programmatic advertising across various marketing platforms. Managing multiple digital marketing campaigns can be challenging, and it's not feasible to micromanage each one in real-time. This is where programmatic advertising becomes essential. It's a crucial skill for any digital marketer to master.
In today's fiercely competitive market, businesses need innovative strategies to convert customers effectively. That's why Conversion Rate Optimization (CRO) is more important than ever. Whether it's through discounts, cashback offers, coupons, free trials, free downloads, loyalty points, FOMO tactics, or live chat, mastering these techniques is essential. In our digital marketing course in Nagpur , we dedicate time to training you on both the strategy and implementation of these methods. You'll learn how to use powerful tools like Justuno and live chat to boost your conversion rates and achieve your marketing goals.
11:15am-2:15pm
Days: M-W-F
11:15am-2:15pm
Days: T-Th-S
07:30pm-09:30pm
Days: M-T-Th-F
07:30pm-09:30pm
Days: M-T-Th-F
07:30pm-09:30pm
Days: M-T-Th-F
11:00am-2:30pm
Days: Sunday
We prefer to keep our digital marketing course content simple and jargon-free. If other courses in Nagpur take only 60-70 hours while ours takes over 120 hours, it’s worth considering what might be missing from those shorter programs.
At LIPSINDIA, we streamline our content for clarity and effectiveness. For example, instead of splitting Google Ads into 11 separate modules (like Search Ads, Display Ads, Remarketing Ads, etc.), we cover it comprehensively in one module. Similarly, we don’t treat Facebook, Instagram, LinkedIn, Twitter, and YouTube as separate modules. Instead, we integrate ads and content strategy for these platforms into a cohesive learning experience.
Our approach means that digital marketing strategy, social media strategy, and content strategy are part of your overall learning, not isolated modules. This method ensures a deeper understanding and more practical application.
So, when you see other courses boasting 30-40 modules, ask yourself how they manage to cover everything in just 60-70 hours. Our more than 100-hour course ensures you get thorough and in-depth training in digital marketing without being misled by inflated module counts.
At LIPSINDIA, we train you in digital marketing, a field that evolves with the ever-changing technology landscape. We encourage our digital marketers to develop a habit of self-exploration rather than relying on being spoonfed.
To support you, we offer the flexibility to attend as many digital marketing batches as you like in Pune , Mumbai And Nagpur. You’ll have ongoing access to our trainers for doubt resolution, and you can join live and recorded sessions through our app and web interface at lipsindiaonline.com.
We believe this approach will help you stay updated and continuously grow in your digital marketing journey. Check it out!
At LIPSINDIA, we train you in digital marketing, a field that evolves with the ever-changing technology landscape. We encourage our digital marketers to develop a habit of self-exploration rather than relying on being spoonfed.
To support you, we offer the flexibility to attend as many digital marketing batches as you like in Pune , Mumbai And Nagpur. You’ll have ongoing access to our trainers for doubt resolution, and you can join live and recorded sessions through our app and web interface at lipsindiaonline.com.
We believe this approach will help you stay updated and continuously grow in your digital marketing journey. Check it out!
At LIPSINDIA we preach what we believe, a student from a brand does not entitle us to use their logo nor a student placed at any of these brands allow us to use their logo unless specifically allowed by the brand. While our students work with the best of agencies in india including the likes of iprospect, watmedia, bcwebwise, reachlocal, to telecom players like vodafone, Idea celular, reliance, Tata, to Financial players like HDFC securities, Angel Broking, Reliance, Bajaj to IT players like Infosys, Wipro, Zensar, Cybage, suma soft to real estate players like Kumar Properties, ABIL, Paranjape, Mont Vert, Siddhi Vinayak Group, DSK, windsor etc, to hospitality like Rhythm, Park Central to Media guys from Sheemaroo, UTV, Sakal, Namrata ads, to startups like interview mocha, extraaedge, dreamwallet to so many other business. We do not boast of providing the best of resources for all. We Practise WeEthicalBeEthical. This is what you learn and what you implement.
Incorporating AI tools into your digital marketing skills isn’t just about today—it’s about securing your success for tomorrow. Here’s how:
Delve Deeper: With AI, you’ll understand your audience on a whole new level, refining your strategies for maximum impact.
Work Smarter: Let AI handle the repetitive tasks, freeing up your time for creativity and strategic planning.
Personalize Connections: AI tailors content and offers, strengthening your bond with your audience.
Stay Ahead: Predictive analytics powered by AI help you anticipate trends, keeping your campaigns ahead of the curve.
Stand Out: Mastering AI sets you apart, making you an invaluable asset in the fast-paced digital world.
By embracing AI alongside your digital marketing skills, you’re not just keeping pace—you’re leading the way into a future where innovation thrives.
visit https://lipsindia.com/digital-marketing-course-2024/ to know more about our AI powered Digital Marketing Course ..
Yes our students have option to pay fees in instalments, although onetime fee payment will have discount. To know the % discount on onetime payment contact Ms. Amrita on +917350787800
At LIPSINDIA, we encourage our entrepreneur students to use their own websites as their learning platforms. This way, they can run live campaigns for their businesses throughout the course. By the time they graduate, they have hands-on experience implementing digital marketing strategies tailored to their own ventures.
The future of marketing is undeniably digital, as both businesses and customers move increasingly online. However, the landscape of digital marketing is set to evolve significantly. Today, many businesses are still learning the basics of digital marketing. Once they master these fundamentals, the focus will shift to improving efficiency, optimizing strategies, and enhancing real-time customer communication.
In the future, digital marketing will be data-driven. Personalized communication and offers will become essential. Automation will enable real-time interactions, and Conversion Rate Optimization (CRO) will play a crucial role in staying competitive. The skills required for digital marketers will evolve from merely implementing strategies to becoming adept content creators and data experts.
At LIPSINDIA, our digital marketing course in Nagpur is designed with this forward-looking approach. We prepare you not just for the present, but also lay a strong foundation for the future of digital marketing.
Our 2024 Digital Marketing Course at LIPSINDIA Nagpur is meticulously designed after extensive analysis of real job openings across Indian cities. This specialized program equips students with the most lucrative skills for the future. The curriculum covers essential areas like E-commerce, Advanced Automation, Data Exchange, GA4 Analytics, Google Tag Manager, and cutting-edge topics such as AI tools for content creation and AI for analysis and reporting. We take pride in offering a digital marketing course that stands out in Nagpur, ensuring our students are well-prepared for the evolving industry landscape.
All small business owners need to engage in digital marketing to generate new leads. They can either outsource this to an agency, do it themselves, or have a team handle it. Agencies can be expensive, so it’s often better for business owners to learn digital marketing and implement it themselves or through their team. By doing it in-house, the money saved on agency fees can be reinvested into the business, allowing for more funds to be allocated to lead generation and, ultimately, more business growth.
